Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring

Are We Making Our Fans Work Too Hard?

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Just because you CAN do something in social media, doesn’t mean you SHOULD. This point was driven home for me recently when reading an AdAge article about CKE Restaurants (Carl’s Jr. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. “As far as we know, we’re the first quick-service restaurant to […]