Trey Pennington – The Twitter 20 Interview About Social Media and Humanity
- January 12th, 2010 | Written By: Jay Baer
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Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]
Tagged as: humanization, social media, Social Media Marketing, Social Media Professor, social media ROI, Spitball Marketing, storytelling, Trey Pennington, twinterview, twitter, Twitter 20, twitter interview, twitterview
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When the Face of Your Brand Goes Splitsville
- September 15th, 2009 | Written By: Jay Baer
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Are you putting all your eggs in the basket of a single person?
I talk a lot about social media being about people, not logos. And as more and more communities find success by emphasizing their humanity, the sensibility of that approach is taking root.
But without fail, every time I speak about humanization and social media [...]
Tagged as: brand communities, humanization, people not logos, scott monty, social media, social media operations, social media strategy
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Social Media is About People, Not Logos
- September 10th, 2009 | Written By: Jay Baer
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How will you be human?
The people of your company are far more compelling than the company itself. Why they work for the company. Their dedication. Their interests outside of work. All of these provide “personality hooks” for your brand, and combined with a regular focus on your customers’ humanity, they are foundational elements of a [...]
Tagged as: community building, humanization, people not logos, social media, social media strategy, word of mouth
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Can Social Connectivity be Taught? My Thoughts on Trust Agents
- September 1st, 2009 | Written By: Jay Baer
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Trust Agents, the new book by Chris Brogan and Julien Smith is storming the bastille of business wisdom, shooting up the NY Times bestseller list. (A rarity these days for a book not about vampires).
The book has been reviewed by a ton of smart people, including Christopher S. Penn, Amber Naslund, Jason Falls, Eric Brown [...]
Tagged as: Book Reviews, chris brogan, humanization, julien smith, social capital, social connectivity, social graph, social networking, trust agents
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Disrobing Your Brand One Peanut at a Time
- March 18th, 2009 | Written By: Jay Baer
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Consumers want to know that there are real people behind your logo. And while the speed and convenience of digital tools make them a natural choice for that type of communication, online isn’t the only available conduit for achieving humanization.
I’m sitting on a Southwest Airlines flight, returning from Austin and the exhilarating and exhausting South [...]
Tagged as: conversation marketing, humanization, integrated marketing, social media, Social Media Marketing, southwest airlines, word of mouth marketing
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A Trickle of Transparency
- January 21st, 2009 | Written By: Jay Baer
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Can the principles of social media work offline?
Many brands are unsure of how (or whether) to dive in to the social media pool. That’s not surprising. To fundamentally reconsider the relationship between brand and its customers isn’t a course correction that can be accomplished over a plate of chicken nachos and a margarita. After all, [...]
Tagged as: conversation marketing, humanization, social media, Social Media Marketing, social media strategy, Web Site Strategy
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