3 Ways Infomercials Can Inspire Your Social Media
- June 24th, 2010 | Written By: Jay Baer
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I know, I know. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. What was the attraction? I’ve realized it’s THE TRUTH. That’s something sorely missing from a lot of traditional advertising, [...]
Tagged as: authenticity, humanization, infomercials, social media, Social Media Marketing, social media strategy, Video
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Information as Theater – The Power of Humanized Description
- April 27th, 2010 | Written By: Jay Baer
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I am typing this on a US Airways flight from St. Louis to Phoenix, coming back from SocialFresh. I’ll probably fly 150 segments this year, which is a lot, but nowhere near Chris Brogan territory. Today, I’ve fortunately been upgraded to first class, which happens infrequently because I travel enough to make it exhausting, but [...]
Tagged as: case studies, content creation, humanization, humanized description, us airways
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Trey Pennington – The Twitter 20 Interview About Social Media and Humanity
- January 12th, 2010 | Written By: Jay Baer
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Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]
Tagged as: humanization, social media, Social Media Marketing, Social Media Professor, social media ROI, Spitball Marketing, storytelling, Trey Pennington, twinterview, twitter, Twitter 20, twitter interview, twitterview
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When the Face of Your Brand Goes Splitsville
- September 15th, 2009 | Written By: Jay Baer
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Are you putting all your eggs in the basket of a single person? I talk a lot about social media being about people, not logos. And as more and more communities find success by emphasizing their humanity, the sensibility of that approach is taking root. But without fail, every time I speak about humanization and [...]
Tagged as: brand communities, humanization, people not logos, scott monty, social media, social media operations, social media strategy
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Social Media is About People, Not Logos
- September 10th, 2009 | Written By: Jay Baer
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How will you be human? The people of your company are far more compelling than the company itself. Why they work for the company. Their dedication. Their interests outside of work. All of these provide “personality hooks” for your brand, and combined with a regular focus on your customers’ humanity, they are foundational elements of [...]
Tagged as: community building, humanization, people not logos, social media, social media strategy, word of mouth
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