What’s on the horizon for influencer marketing? New data from 2015 reveals its growing influence on the marketing world.
How should brands compensate influencers for their sponsored content? New research from a survey of over 5,000 influencers provides answers.
As the year comes to a close, it’s the perfect time for marketers to celebrate, reward, and co-create with your top influencers.
Are your influencer campaigns delivering less-than-stellar results? You may be falling victim to one of these three common mistakes.
Collaboration and a genuine desire to help are the keys to stronger, more authentic relationships among marketers and industry peers.
Meet James, a successful blogger and influencer whose background as a marketer gives him unique insight from both sides of the fence.
A new survey of 4,000 influential bloggers sheds fresh light on where and how influencer relationships are being forged.
The hunt for high-impact marketing tactics can be chaotic and difficult. Small, systematic experiments can help you cut through that chaos.
Hungry for data? This post rounds up some of the best recent studies and data visualizations from the world of influencer marketing.
Matchmaking with the right influencers happens both on and offline. Make sure your community outreach is a win-win relationship.
Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Check out these 10 easy-to-implement steps to make your online event a success.
When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do these 3 components of your pitch need to be present:
The 4 ways to find online influencers, and the 8 things you can ask influencers to do for your brand. Includes slides and free Webinar recording, from Jay Baer.
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here’s how they activated their best brand advocates to gain 190 qualified referrals.
Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy […]