YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
social media tools 57  |  Add Yours

Feedburner to Feedblitz – Why We Migrated Our RSS Feed

Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t [...]

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social media strategy 0  |  Add Yours

Social Pros Podcast – Justin Levy, Citrix Online

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy, the head of social media for Citrix Online. Read on for insights from Justin, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are people [...]

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Social Pros Podcast 3  |  Add Yours

Social Pros Podcast – Scott Monty, Ford Motor Company

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty, the global head of social media for Ford Motor Company. Read on for insights from Scott, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: do brands [...]

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Social Pros Podcast 30  |  Add Yours

Do The Work – Introducing the Social Pros Podcast

My new podcast debuts this week. It’s called Social Pros – Real People Doing Real Work in Social Media. I’ve done a little podcasting in the past, and quite a few interviews here on Convince & Convert, and I’m thrilled to be adding Social Pros to the array of high quality content we create every [...]

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Email Marketing Advice 13  |  Add Yours

Marketing Automation for Everyone with Infusionsoft

We’ve known for more than a decade that relevancy drives email marketing results. Getting a message or offer that’s tailored to your needs and circumstances is much more likely to be effective than an unfocused, blanket email that’s sent to an entire database at the same time. This ability to customize email and send different [...]

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Book Reviews 7  |  Add Yours

No B.S. Social Media Virtual Book Tour and Giveaway

Video transcipt: Hey everybody, it’s Jay Baer from Convince & Convert. Hope you are doing great. Today we’re going to talk about things that are no bullshit. First thing that’s no bullshit is it is a Saturday here in beautiful Bloomington, Indiana. Going to go to the IU game with the kids. Go Hoosiers. However, [...]

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