The Death of Newspapers: Poisoned or Suicide?
- February 4th, 2009 | Written By: Jay Baer
- | View Comments
The evidence of newspapers’ decline as a primary source of information in America is everywhere. My local paper narrowed to a tabloid size yesterday, following USA Today, Arizona Republic, and many, many other papers.
Essentially all newspapers have laid off significant portions of their staff. Some (like East Valley Tribune in suburban Phoenix) are printing three [...]
Tagged as: integrated marketing, Internet Advertising, local internet advertising, newspaper advertising, newspapers, traditional advertising
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
How Huffington Post and Obama Killed the New York Times Online
- October 22nd, 2008 | Written By: Jay Baer
- | View Comments
AdAge revealed recently that the New York Times reported a steep 17.9% decline in ad revenues for July. Not unexpected, as many print behemoths are getting pummeled in this economy. (See related post “Is Digital Marketing Killing Magazine Ads”) However, NYTimes.com and the company’s other online efforts grew only .9% in July, compared to double [...]
Tagged as: banner ads, blogs, Google ad planner, Internet Advertising, internet media buying, new york times, online media, online media planning, portals, social media
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Why PPC is about to skyrocket – and then CRASH
- October 14th, 2008 | Written By: Jay Baer
- | View Comments
Times are tough.
But one area that is ready to soar is pay-per-click search marketing (PPC). That most measurable and controllable of digital marketing opportunities, PPC looks like a no-brainer in this economy.
Have you called a newspaper lately and asked them if they’ll charge you per phone call generated? Even with ad sales down 14% year [...]
Tagged as: cost per click, digital marketing, google, Internet Advertising, pay-per-click, ppc, ppc programs, PPC tips, ROI, SEM
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
The 10 Strengths of the Agency of the Future
- September 16th, 2008 | Written By: Jay Baer
- | View Comments
Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things).
Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year.
Sapient’s Top 10 Wish List for [...]
Tagged as: ad agencies, ad agency, advertising agencies, digital capabilities, digital marketing, digital marketing agency, interactive advertising, Internet Advertising, millennials, recession proof marketing, sapient, social media, social networking, traditional agencies, Web site Analytics and Metrics, Web site testing and optimization
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Customized Internet Marketing Training for Agencies
- September 11th, 2008 | Written By: Jay Baer
- | View Comments
Convince & Convert launches new training program series to help agencies improve their digital capabilities
Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs.
We are offering 5 intensive, all-day sessions to train ad agencies and PR firms [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, email marketing, Internet Advertising, internet media buying, jason baer, marketing audit, online media planning, ppc programs, pr agencies, PR firms, search engine optimization, SEM, SEO, social media, traditional agencies
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
The Alarming Truth About Digital Marketing’s Imperfections
- September 8th, 2008 | Written By: Jay Baer
- | View Comments
A One Legged Stool
There’s no question the Internet has been good to me. The last two jobs I had before getting involved in Internet marketing in 1994 were spokesman for the Arizona Department of Juvenile Corrections (prison tours), and marketing director for Waste Management (landfill tours). I prefer this gig as it is smell and [...]
Tagged as: digital marketing, integrated marketing, Internet Advertising, internet media buying, media mix, online media, ROI, search volume, traditional advertising
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Wake Up Agencies – Digital Shops = Trojan Horse
- September 2nd, 2008 | Written By: Jay Baer
- | View Comments
It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm.
And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets they [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, digital marketing agency, Internet Advertising, landing pages, pr 2, PR firms, r/ga, seo campaigns, social media, traditional agencies, Web site analytics
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Internet Advertising to Grow 20% in 2008
- August 13th, 2008 | Written By: Jay Baer
- | View Comments
A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials.
Top categories for online advertising spend include:
Finance, insurance, real estate – 29.6% of overall spend
Media and entertainment – 25.2%
Retail – 13.8%
Other – 12.9%
Auto – 8.6%
Despite big cuts in auto marketing in [...]
Tagged as: ad agencies, advertising agencies, digital marketing, integrated marketing, Internet Advertising, internet media buying, media mix, online media, recession proof marketing, traditional agencies
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Ad Networks Are a House of Cards – But a Great Deal
- August 12th, 2008 | Written By: Jay Baer
- | View Comments
A groundbreaking study by the Interactive Advertising Bureau (IAB) and Bain & Company shows that ad networks’ share of display ad sales soared from 5% to 30% from 2006-2007. (Read the excellent full report here)
It seems the rise in Internet advertising (~20% per year, according to eMarketer) is creating a flurry of new sites, and a [...]
Tagged as: ad agencies, ad networks, advertising agencies, banner ads, behavioral targeting, iab, interactive advertising bureau, Internet Advertising, internet media buying, local internet advertising, online media
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
3 New Features for Google’s Ad Planner
- August 5th, 2008 | Written By: Jay Baer
- | View Comments
Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner.
(note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits)
Impressive that Google has made pretty significant upgrades to Ad Planner only [...]
Tagged as: google, Google ad planner, integrated marketing, Internet Advertising, internet media buying, media mix, online media, online media planning, usability
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
