Digital Marketing, Social Media Strategy, Digital Media, Social Media Marketing

How Huffington Post and Obama Killed the New York Times Online

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AdAge revealed recently that the New York Times reported a steep 17.9% decline in ad revenues for July. Not unexpected, as many print behemoths are getting pummeled in this economy. (See related post “Is Digital Marketing Killing Magazine Ads”) However, NYTimes.com and the company’s other online efforts grew only .9% in July, compared to double […]

Digital Marketing, Digital Media, Integrated Marketing and Media, Internet Advertising

The 10 Strengths of the Agency of the Future

Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish […]

Convince and Convert

Customized Internet Marketing Training for Agencies

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Convince & Convert launches new training program series to help agencies improve their digital capabilities Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs. We are offering 5 intensive, all-day sessions to train ad agencies and […]

Digital Marketing

The Alarming Truth About Digital Marketing’s Imperfections

My Job, Pre Internet

A One Legged Stool There’s no question the Internet has been good to me. The last two jobs I had before getting involved in Internet marketing in 1994 were spokesman for the Arizona Department of Juvenile Corrections (prison tours), and marketing director for Waste Management (landfill tours). I prefer this gig as it is smell […]

Digital Marketing

Internet Advertising to Grow 20% in 2008

A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials. Top categories for online advertising spend include: Finance, insurance, real estate – 29.6% of overall spend Media and entertainment – 25.2% Retail – 13.8% Other – 12.9% Auto – 8.6% […]

Digital Marketing

3 New Features for Google’s Ad Planner

Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner.  (note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits) Impressive that Google has made pretty significant upgrades to Ad […]

Digital Marketing

Agency Advantage Tools #2 – Yureekah

Yureekah - Online Ad Search Engine

The variety and quality of banner ads online is truly staggering. From the infamous X10 Camera pop-up, to Punch the Monkey, to today’s highly engaging rich media video ads, turning out great banner creative is a universal challenge. For nearly every facet of the creative process, there are libraries that can be used for inspiration. […]

Digital Marketing

Automakers Increase Internet Ads – Why It Will Work

GM Used Car Ambush Web Site

AdAge reports that GM has moved approximately 25% of its total media budget online over the past three years. That’s 25% of a $2 billion+ annual media spend. A current focus for GM’s online initiatives is the new Used Car Ambush program, a microsite and online campaign intended to convince used car shoppers to purchase […]

Digital Marketing

Is Digital Marketing Killing Magazine Ads?

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A report last week by the Publishers Information Bureau found that advertising pages in the nation’s magazines declined by 7.4% compared to the first half of 2007.  With the stock market down by about 20%, and house prices down at least that much in some parts of the country, a 7% dip in magazine ads […]