Convince and Convert Blog: Social Media Strategy and Social Media Consulting

The Death of Newspapers: Poisoned or Suicide?

February 4th, 2009 | Written By: Jay Baer
| View Comments

The evidence of newspapers’ decline as a primary source of information in America is everywhere. My local paper narrowed to a tabloid size yesterday, following USA Today, Arizona Republic, and many, many other papers. Essentially all newspapers have laid off significant portions of their staff. Some (like East Valley Tribune in suburban Phoenix) are printing [...]

Tagged as: integrated marketing, Internet Advertising, local internet advertising, newspaper advertising, newspapers, traditional advertising

Did you enjoy this blog post? Let me hear about it:
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

How Huffington Post and Obama Killed the New York Times Online

October 22nd, 2008 | Written By: Jay Baer
| View Comments

AdAge revealed recently that the New York Times reported a steep 17.9% decline in ad revenues for July. Not unexpected, as many print behemoths are getting pummeled in this economy. (See related post “Is Digital Marketing Killing Magazine Ads”) However, NYTimes.com and the company’s other online efforts grew only .9% in July, compared to double [...]

Tagged as: banner ads, blogs, Google ad planner, Internet Advertising, internet media buying, new york times, online media, online media planning, portals, social media

Did you enjoy this blog post? Let me hear about it:
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

Why PPC is about to skyrocket – and then CRASH

October 14th, 2008 | Written By: Jay Baer
| View Comments

Times are tough. But one area that is ready to soar is pay-per-click search marketing (PPC). That most measurable and controllable of digital marketing opportunities, PPC looks like a no-brainer in this economy. Have you called a newspaper lately and asked them if they’ll charge you per phone call generated? Even with ad sales down [...]

Tagged as: cost per click, digital marketing, google, Internet Advertising, pay-per-click, ppc, ppc programs, PPC tips, ROI, SEM

Did you enjoy this blog post? Let me hear about it:
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

The 10 Strengths of the Agency of the Future

September 16th, 2008 | Written By: Jay Baer
| View Comments

Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish [...]

Tagged as: ad agencies, ad agency, advertising agencies, digital capabilities, digital marketing, digital marketing agency, interactive advertising, Internet Advertising, millennials, recession proof marketing, sapient, social media, social networking, traditional agencies, Web site Analytics and Metrics, Web site testing and optimization

Did you enjoy this blog post? Let me hear about it:
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

Customized Internet Marketing Training for Agencies

September 11th, 2008 | Written By: Jay Baer
| View Comments

Convince & Convert launches new training program series to help agencies improve their digital capabilities Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs. We are offering 5 intensive, all-day sessions to train ad agencies and [...]

Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, email marketing, Internet Advertising, internet media buying, jason baer, marketing audit, online media planning, ppc programs, pr agencies, PR firms, search engine optimization, SEM, SEO, social media, traditional agencies