Digital Marketing

Google’s Ad Planner Will Demystify Internet Media Buying

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Lots of hand wringing this week as Google launched their new Ad Planner, an online site comparison tool that utilizes data from Google members (pretty much the whole world) to categorize and evaluate Web sites. This comes on the heels of Quantcast’s unveiling of their free Media Planner tool, which offers similar functionality. Until now, […]

Digital Marketing

Head of Giant Media Agency Totally Misses the Point of the Web

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Media Daily News reporting from the Advertising Research Foundation conference in NYC says that Lee Doyle, CEO of Mediaedge:cia (who bill themselves as the world’s first global media planners) believes “low-interest” advertisers aren’t embracing the Web. Why? Lee says it’s because consumers don’t use the Web to research paper towels or household goods…. Wow. So […]

Digital Marketing

Are you spending enough on digital marketing?

GroupM (the holding company for all of the WPP media agencies), issued a new report saying that share of spend on digital and interactive media has increased from 8% in 2005 to 14% this year. They project the total to increase to 16% next year as new digital marketing tactics like mobile and behavioral targeting […]

Digital Marketing

Is 2006 the Tipping Point for Internet Ads in Arizona?

Malcolm Gladwell is an author, pundit, and Carrot Top doppelganger who doles out bite-sized business wisdom like popcorn chicken. He posits in The Tipping Point that when enough of the right people start to perpetuate a trend, it can catch fire and grow geometrically almost overnight. 2006 will be the year that local online advertising […]

Digital Marketing

Lazurus.com: Thought to be dead, Internet advertising is back

Ridiculed by most ad agencies, the media and nearly every major company that doesn’t sell technology, Internet advertising has endured a tough couple of years. After actually decreasing by 24.8% from 2000 to 2002, total U.S. Internet advertising expenditures are anticipated to be $8.1 billion this year. It’s an increase of 6.3% over last year, […]