YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

Why Apps Fail and Other Mobile Marketing Truths

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Hey, everybody. It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt, who is a digital strategist and the CEO of IncSlingers and the author of [...]

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Klout and the Reality of Return on Influence

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Welcome, everybody. It’s Jay Baer at Convince & Convert, joined today by a very special guest, my good friend Mark W. Schaefer. Mr. Schaefer, how are you, good sir? Mark: I could not be [...]

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Activation, Comfort, and Other Secrets of Online Community Management

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview. Somehow, my side of the video got cut out, so it’s only audio for me!) Jay: Welcome everybody to Convince & Convert. It is Jay Baer joined today by a very special guest, my friend [...]

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Caring, Consistency, and the New Relationship Marketing

Jay: Hey, everybody. It’s Jay Baer from Convince & Convert. I’m joined today by a very special guest, my pal Mari Smith, live from San Diego. Jay: You are always awesome. You are always awesome. I want to see you all bummed out and sad sometime because no one has ever seen it. It’d be [...]

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The New New New Rules of Marketing and PR

Video production, editing, titling by my friends at Candidio. If you need your raw video footage tidied up good, fast, reasonably priced, they are the guys. —– Jay: Hey everybody, it’s Jay Baer from Convince & Convert, joined today by a very special guest, Mr. David Meerman Scott, author of the bestseller The New Rules [...]

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The 3 Keys to Social Influence

This is an interview I did with Klout for their Klout Stars series, where they ask “influencers” about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. Senate, and President. I moved out of that industry into digital [...]

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Build Your Business Smarter, Faster, Cheaper

David Siteman Garland is the author of the new book Smarter, Faster, Cheaper and is proprietor of the RISE To The Top video blog. The book is chock full of specific, useful advice for marketing and business ninjas, and is based on David’s interviews with modern marketing legends like Seth Godin and Tim Ferris. I [...]

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