Mobile

Why Apps Fail and Other Mobile Marketing Truths

shorty guide to mobile marketing

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Hey, everybody. It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt, who is a digital strategist and the CEO of IncSlingers and the author of […]

Social Media Tools, Klout

Klout and the Reality of Return on Influence

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Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Welcome, everybody. It’s Jay Baer at Convince & Convert, joined today by a very special guest, my good friend Mark W. Schaefer. Mr. Schaefer, how are you, good sir? Mark: I could not be […]

Social Media Strategy, Personal Branding

The 3 Keys to Social Influence

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This is an interview I did with Klout for their Klout Stars series, where they ask “influencers” about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. Senate, and President. I moved out of that industry into digital […]