YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
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How to Track Facebook Success Or Failure with Real-Time Stats

There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not. Facebook [...]

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Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study

MTV Roadies, one of our customers at Pagelever, discovered a hot new Facebook marketing tactic and gave us permission to share. (While we hear a fair number of juicy tactics, we never share without client permission.) From the beginning, photos were a key part of the MTV Roadies Facebook strategy. But they recently figured out [...]

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5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs

Unless you can get people to click your “like” button, your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career. That’s because the vast majority of consumer interactions with your brand on Facebook do not occur on your fan page, but rather on the Walls of your fans. In fact, research [...]

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brand communities 82  |  Add Yours

Digital Sharecropping – Why Most Facebook Customization is Wasted Effort

Part 3 of a 3-Part Rant The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy [...]

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Blogging and Content Creation 81  |  Add Yours

Is Your Company More Interesting Than My Wife?

If you’re going to succeed on Facebook, you don’t just have to be more interesting than other companies, you have to be more interesting than my friends and relatives. Are you prepared for that? My friend Jeff Widman runs BrandGlue, a consultancy that helps companies better manage their Facebook fan pages. He told me recently [...]

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