YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 6  |  Add Yours

How to Curate 6,000 Pieces of Content This Year

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Read on for some of the highlights and tweetable moments, or listen to the [...]

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social networks 11  |  Add Yours

The Best Social Media Advice I Learned in Kindergarten

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. (excellent coverage about it from LinkedIn consultant Andy Foote) As Andy and others pointed out, [...]

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Social Pros Podcast 8  |  Add Yours

Social Pros 23 – DJ Waldow, Waldow Social

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim (this week: LinkedIn and Twitter break up). Listen Now Click the play button to listen here: [...]

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Guest Posts 37  |  Add Yours

5 Reasons Linkedin is Boring in a Good Way

Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency, a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. Connect with him at AnthonyJuliano.com. LinkedIn has a reputation for being… well, a little dorky. In [...]

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social media tools 157  |  Add Yours

9 Social Media Hacks I Use Every Day

Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful [...]

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Blogging and Content Creation 3  |  Add Yours

What Do You Know? Examining the Big 4 Online Answer Sites

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . He is author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. An ideal connection between social media and search might just be “Answer” sites. The essential concept behind an answer site is that [...]

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social media tools 65  |  Add Yours

6 Newfangled Social Media Tools Worth Discovering

I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store. Just in OneForty alone (the unofficial [...]

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Blogging and Content Creation 104  |  Add Yours

Build Thought Leadership Through Social Networking

Remember, social media is about people, not logos. That’s why the most powerful form of social capital is personal, not corporate. That was the theme of my day-long workshop for the Association of Management Consulting Firms last week in New York. My friend and client Elizabeth Sosnow of BlissPR co-presented with me. Titled “You’re a [...]

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facebook 93  |  Add Yours

5 Ways to be a Social Networking Smash

1. Be Helpful Distribute what you know. Make people smarter. 2. Share It’s not all about you. For every time you talk about your own stuff, talk about other people’s great content 8 times. 3. Be Personal People gravitate toward people, not robots. Show what you’re really like. Just don’t be a freak. 4. Ask [...]

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personal branding 22  |  Add Yours

Are You A Shaq or A Penelope?

Are you embracing social media connectivity, or trying to hide from it? I realize that not everyone on the planet is going spend hours and hours each day communicating via social networks, creating content, and generally treating the social Web as if it’s the greatest development since “add your own” butter at movie theaters.  But [...]

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