LinkedIn is an often overlooked tool for building your own personal brand. Here are six of LinkedIn’s best brand-building features.
Many salespeople think of social selling as a new and intimidating discipline. The truth? They’re likely social selling pros already.
Social media provides today’s investors a quicker, more efficient way to predict market movements and evaluate trade decisions.
Each of the major pro sports leagues has its equivalent social network. It’s a remarkable coincidence, as you’ll see in this infographic and post.
Jay Baer analyzes new social media statistics from Social Media Examiner including new data on social media tools and social media usage.
In this March Madness edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about my Arizona Wildcats and the new Content Marketing Score announced by Linkedin. Big companies are going to start spending more ad dollars on Linkedin. The company – in just the latest of several smart recent moves – announced last week the debut […]
The tools and technologies that have aided and abetted the social era have grown up and forsaken us. The big social players have all rolled out features and functions that position them squarely as media platforms that maintain comments functionality, rather than their original roles as social networks. Facebook, Linkedin and Twitter aren’t the new […]
In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the […]
In celebration of reaching 300,000 followers on LinkedIn, L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign. With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that […]
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. (excellent coverage about it from LinkedIn consultant Andy Foote) As Andy and others pointed out, […]
Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency, a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. Connect with him at AnthonyJuliano.com. LinkedIn has a reputation for being… well, a little dorky. In […]
Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you […]