Build Thought Leadership Through Social Networking
- June 30th, 2009 | Written By: Jay Baer
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Remember, social media is about people, not logos. That’s why the most powerful form of social capital is personal, not corporate.
That was the theme of my day-long workshop for the Association of Management Consulting Firms last week in New York. My friend and client Elizabeth Sosnow of BlissPR co-presented with me.
Titled “You’re a Rock [...]
Tagged as: AMCF, blogging, blogs, linkedin, management consultants, social networking, thought leadership, twitter
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5 Ways to be a Social Networking Smash
- May 20th, 2009 | Written By: Jay Baer
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1. Be Helpful
Distribute what you know. Make people smarter.
2. Share
It’s not all about you. For every time you talk about your own stuff, talk about other people’s great content 8 times.
3. Be Personal
People gravitate toward people, not robots. Show what you’re really like. Just don’t be a freak.
4. Ask
It’s amazing what you can accomplish [...]
Tagged as: facebook, linkedin, social media, social media strategy, social networking, social networks, twitter
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Are You A Shaq or A Penelope?
- March 5th, 2009 | Written By: Jay Baer
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Are you embracing social media connectivity, or trying to hide from it?
I realize that not everyone on the planet is going spend hours and hours each day communicating via social networks, creating content, and generally treating the social Web as if it’s the greatest development since “add your own” butter at movie theaters.
But I’m increasingly [...]
Tagged as: facebook, linkedin, Penelope Cruz, phoenix suns, Shaquille O'Neal, social media, social networking, twitter
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Linkedin – 22 Ways to Dominate
- February 3rd, 2009 | Written By: Jay Baer
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Linkedin is in a resurgence. Since adding applications and mimicking some other Facebook-style functionality, the Grandaddy of social networks is becoming more relevant.
Its important to recognize that Linkedin has different demographics than Facebook, Myspace and other social networks. Linkedin is older (68% are 35+), wealthier (66% make $60/year+), and better educated (72% are college grads).
The [...]
Tagged as: linkedin, social media, Social Media Marketing, social networking
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