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June 23, 2010 Written By: 244 Comments

Crowdsourcing: Beyond the Basics

clinton bonner

Guest post by Clinton Bonner, Director of Sales at Chaordix, specializing in the technology and services of managed crowds for open innovation and social research. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it

Filed Under: brand communities, crowd sourcing, Guest Posts Tagged With: , , , , , , ,
May 5, 2010 Written By: 209 Comments

Online Community With Purpose and a Plan

HOME - Jane Nation

Lisa Beatty was at a cross-roads. This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. So, Lisa Beatty build JaneNation.com, a new opinion,

Filed Under: brand communities, social media case studies Tagged With: , , , , , , , ,
November 3, 2009 Written By: 133 Comments

How to Integrate Social Media Into Your Marketing

View more presentations from Jason Baer. This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC). The Big Social Media Integration Picture Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the

July 23, 2009 Written By: 77 Comments

Use Online Listening for Competitive Research

mikecorak

Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave. Are your customers telling you everything you need to know to improve the bottom line? Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and

July 2, 2009 Written By: 54 Comments

Crowdsourcing Your Dog Food

One of the most overlooked benefits of building or facilitating an online community around your brand is the market research opportunities. Your brand community – even if nascent and emerging – consists of hundreds or thousands of customers that are familiar enough with your company (and care enough about it) to self-identify as a fan/friend/member.