How to Integrate Social Media Into Your Marketing
- November 3rd, 2009 | Written By: Jay Baer
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Tagged as: email marketing, market research, search marketing, social media, social media integration, Social Media Marketing, social media ROI, social media strategy, Webinars
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Use Online Listening for Competitive Research
- July 23rd, 2009 | Written By: Mike Corak
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Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave.
Are your customers telling you everything you need to know to improve the bottom line?
Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and align their [...]
Tagged as: keyword analysis, market research, Mike Corak, off madison ave, search engine optimization, social listening, social media
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Crowdsourcing Your Dog Food
- July 2nd, 2009 | Written By: Jay Baer
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One of the most overlooked benefits of building or facilitating an online community around your brand is the market research opportunities. Your brand community – even if nascent and emerging – consists of hundreds or thousands of customers that are familiar enough with your company (and care enough about it) to self-identify as a fan/friend/member. [...]
Tagged as: brand communities, del monte, market research, snausages, social media, social media research
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