What story will your marketing metrics tell in your next budget meeting? Learn where to look for cuts, changes, and areas to improve.
Many marketers feel they have all the technology they need to run successful campaigns. But how correct are they, really?
Thanks to today’s chatbot boom, the way your consumers shop and engage is about to change. Is your brand ready?
Now that Pokémon Go has proven the popularity of augmented reality, where is AR headed next? Keep an eye on these three trends.
How can marketers have so many tools at their disposal and still not have what they need to translate data into action?
The more things change, the more they stay the same. I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy […]
Prioritizing these metrics can help CMOs prove the ROI of their technology investments and earn the budget they need.
We have more data than ever, yet we’re starved for insights. How can CMOs gain the end-to-end customer understanding they need to fulfill their expanded role in business?