Last week, I wrote that social media stunts can do more harm than good, because they set an expectation among the masses that they will also be treated with extraordinary kindness. But they won’t, because highly individualized “wow” moments aren’t typically scalable. (Note: not everyone agreed with me on that, which is terrific. I don’t [...]
Is Our Addiction to ROI Killing Social Media?
Guest post by Matt Ridings, founder of MSR Consulting, a Digital Relationship Marketing Agency in St. Louis. He’s @techguerilla on Twitter. I had an interesting phone call with a prospective client. I didn’t know him, and hadn’t worked with his (large) company. He was looking for a social media vendor, and was referred to me [...]
