THE NOW REVOLUTION

Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.

Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:

- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI

Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.

Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.

Click here to get the first chapter free.

Integrated Marketing and Media July 13, 2008 2  |  Add Yours

Is Digital Marketing Killing Magazine Ads?

A report last week by the Publishers Information Bureau found that advertising pages in the nation’s magazines declined by 7.4% compared to the first half of 2007.  With the stock market down by about 20%, and house prices down at least that much in some parts of the country, a 7% dip in magazine ads [...]

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Digital Media July 7, 2008 2  |  Add Yours

Media Buyers Say Internet Advertising Will Grow in Next 6 Months

Market Research firm Advertising Perceptions released a new survey of 1,811 media buyers showing that a whopping 72% of them believe Internet advertising spend will increase in the second half of 2008. This is a shocking finding, considering that no other medium (other than mobile) was expected to grow by more than 28% of the [...]

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Digital Media June 30, 2008 0  |  Add Yours

What’s Your Word Worth? Measuring Word of Mouth Online

Fascinating article in BrandWeek today about putting a value on word of mouth marketing. BzzAgent, a word of mouth marketing agency (how’s that for a good gig if you can get it), says they figure an online conversation about a brand is worth 50 cents. It’s admirable that somebody is trying to put a value [...]

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Digital Media June 26, 2008 0  |  Add Yours

Head of Giant Media Agency Totally Misses the Point of the Web

Media Daily News reporting from the Advertising Research Foundation conference in NYC says that Lee Doyle, CEO of Mediaedge:cia (who bill themselves as the world’s first global media planners) believes “low-interest” advertisers aren’t embracing the Web. Why? Lee says it’s because consumers don’t use the Web to research paper towels or household goods…. Wow. So [...]

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Digital Media June 25, 2008 0  |  Add Yours

Are you spending enough on digital marketing?

GroupM (the holding company for all of the WPP media agencies), issued a new report saying that share of spend on digital and interactive media has increased from 8% in 2005 to 14% this year. They project the total to increase to 16% next year as new digital marketing tactics like mobile and behavioral targeting [...]

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Digital Media July 11, 2006 0  |  Add Yours

The Death of the Deal: Google aims to transform old school media buying

Rerouting inefficient markets is what the Internet does best. Wherever lack of information transparency requires regular folks to use specialists to make a transaction, the Internet will discredit and then cripple that industry. The former travel agents and stockbrokers serving your Bloomin’ Onion at Outback can attest to the Net’s unique ability to eliminate the [...]

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Campaign Testing and Optimization September 28, 2005 0  |  Add Yours

Swissarmyknife.com: Using Web strategy to improve integrated marketing

What does the Internet have to do with your print, TV, radio, direct mail and other traditional tactics? Plenty. Along with the oft-cited belief that half of all marketing dollars are wasted lies a corollary, which is that the traditional components of most marketing plans are evaluated using less than scientific means. In many cases, [...]

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