Streamline your social media marketing processes and create better social content with these seven essential apps.
New statistics reveal just how popular Pokémon Go has become. Here are just a few ways businesses are profiting by joining in the fun.
Make your workday as app-savvy as your personal life. Here are five of the best apps for boosting productivity at the office.
Both the “paid” and “free” approaches to app pricing come with benefits and risks. Here’s what research and trends indicate.
Mobile apps are quickly becoming the most popular digital spaces for consumers. Here’s what that means for your growing business.
Don’t rely on shortcuts to improve your app’s ranking and conversion rate. Steer clear of these common app store optimization mistakes.
In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media We are spending much of that digital time in mobile devices Most of that mobile time is spent in apps Therefore, apps are becoming the dominant form of […]
If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. This is the great benefit of Youtility – marketing so useful, […]
Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. I first started thinking about Youtility in 2009, when I heard a speech by Robert Stephens, the founder of GeekSquad. Since then, companies of all sizes and shapes […]
Internet marketers are always looking for ways to leverage search engines, and search engines are always looking for ways to make search fair. This means that the dynamics of search are constantly changing. This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile […]
You know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? Nothing happens. Nothing. This is because companies treat the fact that they finished the content execution as the end game. We finished our mobile application and it showed up in the iTunes App […]