Social Media Case Studies

Social Media Stunts Do More Harm Than Good

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We don’t love companies, we tolerate them. Only 48% of Americans trust business, according to the most recent Edelman Trust Barometer. Especially in this social media age, where corporations’ missives are displayed cheek to jowl with those of our family and friends, it’s easy to think of business involvement in social as a necessary evil […]

What Bubba Gump Shrimp Can Teach You About Social Media


This is Episode 4 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez, the head of social media for Landry’s Restaurants. Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role […]