Convince and Convert Blog: Social Media Strategy and Social Media Consulting

September 4, 2009 Written By: Jay Baer 47 Comments

Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing

Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books. A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how

Filed Under: Social Media Marketing, Twitter 20 - Interviews on Twitter Tagged With: brains on fire, Change This, conversation marketing, movements, social media, Spike Jones, twitter, Twitter 20, WOMMA, word of mouth, word of mouth marketing

I'm Jay Baer, a hype-free social media and content strategist and speaker. My company - Convince & Convert - works with companies to build integrated, measurable social and content programs. I've worked with more than 700 brands since 1994. How can I help you?

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