Can Social Media and Lead Generation Coalesce?

By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial [...]

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Is Zappos’ Email as Good as Their Social Media?

Guest post by David Hibbs, lifecycle marketing manager for integrated marketing firm Off Madison Ave. He specializes in developing strategies to reach the right customer, at the right time, with the right message.
I’m a big fan of Zappos.com. They have personality, transparency, and the willingness to try new things (see every social media case study). [...]

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Use Online Listening for Competitive Research

Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave.
Are your customers telling you everything you need to know to improve the bottom line?
Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and align their [...]

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