Can Social Media and Lead Generation Coalesce?
- August 6th, 2009 | Written By: Chris Sietsema
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By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial [...]
Tagged as: chris sietsema, content creation, customer acquisition, off madison ave, social listening, social media, Social Media Marketing
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Is Zappos’ Email as Good as Their Social Media?
- July 30th, 2009 | Written By: David Hibbs
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Guest post by David Hibbs, lifecycle marketing manager for integrated marketing firm Off Madison Ave. He specializes in developing strategies to reach the right customer, at the right time, with the right message.
I’m a big fan of Zappos.com. They have personality, transparency, and the willingness to try new things (see every social media case study). [...]
Tagged as: david hibbs, email and social media, email design, email marketing, email testing, off madison ave, zappos
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Use Online Listening for Competitive Research
- July 23rd, 2009 | Written By: Mike Corak
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Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave.
Are your customers telling you everything you need to know to improve the bottom line?
Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and align their [...]
Tagged as: keyword analysis, market research, Mike Corak, off madison ave, search engine optimization, social listening, social media
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