Social Media Monitoring Tools – How to Pick The Right One
- July 7th, 2010 | Written By: Katie Van Domelen
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Guest post by Katie Van Domelen, the social media manager at Off Madison Ave in Tempe, Arizona. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to [...]
Tagged as: Alterian SM2, Katie Van Domelen, Meltwater, off madison ave, radian6, social listening software, social media monitoring, social media monitoring tools, social media tools, Spiral16, Sysomos
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Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services
- May 25th, 2010 | Written By: Jay Baer
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I recently returned from my first-ever trip to beautiful Asheville, North Carolina. I was there speaking at the Counselor’s Academy PRSA annual conference. (Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). One of the highlights of my trip was conducting a breakout session with my good friend and [...]
Tagged as: agencies, bailey gardiner, counselor's academy, digital marketing, indra gardiner, off madison ave, online marketing, PR firms, PRSA
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Can Social Media and Lead Generation Coalesce?
- August 6th, 2009 | Written By: Chris Sietsema
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By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial response was, ”mmh, [...]
Tagged as: chris sietsema, content creation, customer acquisition, off madison ave, social listening, social media, Social Media Marketing
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Is Zappos’ Email as Good as Their Social Media?
- July 30th, 2009 | Written By: David Hibbs
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Guest post by David Hibbs, lifecycle marketing manager for integrated marketing firm Off Madison Ave. He specializes in developing strategies to reach the right customer, at the right time, with the right message. I’m a big fan of Zappos.com. They have personality, transparency, and the willingness to try new things (see every social media case [...]
Tagged as: david hibbs, email and social media, email design, email marketing, email testing, off madison ave, zappos
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Use Online Listening for Competitive Research
- July 23rd, 2009 | Written By: Mike Corak
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Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave. Are your customers telling you everything you need to know to improve the bottom line? Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and [...]
Tagged as: keyword analysis, market research, Mike Corak, off madison ave, search engine optimization, social listening, social media
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