Rerouting inefficient markets is what the Internet does best. Wherever lack of information transparency requires regular folks to use specialists to make a transaction, the Internet will discredit and then cripple that industry. The former travel agents and stockbrokers serving your Bloomin’ Onion at Outback can attest to the Net’s unique ability to eliminate the [...]
It Knows If You’ve Been Bad or Good: A Guide To Behavioral Targeting Internet Ads
Internet advertising is an orgy of choice. There are literally tens of thousands of potential sites on which an ad could be placed, and dozens of different ad sizes and formats. Add a variety of pricing schemes and an often inexperienced sales force, and you get a casserole of confusion that makes buying radio or [...]
Lazurus.com: Thought to be dead, Internet advertising is back
Ridiculed by most ad agencies, the media and nearly every major company that doesn’t sell technology, Internet advertising has endured a tough couple of years. After actually decreasing by 24.8% from 2000 to 2002, total U.S. Internet advertising expenditures are anticipated to be $8.1 billion this year. It’s an increase of 6.3% over last year, [...]
