Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Social Media Strategy Blog Social Media Consulting
Social media and technology have changed business forever.
Times are tough. But one area that is ready to soar is pay-per-click search marketing (PPC). That most measurable and controllable of digital marketing opportunities, PPC looks like a no-brainer in this economy. Have you called a newspaper lately and asked them if they’ll charge you per phone call generated? Even with ad sales down
Convince & Convert launches new training program series to help agencies improve their digital capabilities Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs. We are offering 5 intensive, all-day sessions to train ad agencies and
Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results: McCain is 72 years old Avg US life expectancy is 78 years Is Palin qualified? Read This DailyKos.com 1.31% Click-through rate Sarah Palin’s Secrets What
Thanks to everyone who participated in the Palin PPC contest (see post below). It was difficult to select 4 ads to test live on Google, but ultimately I choose these: Sarah Palin’s Secrets What the GOP doesn’t want you to know about McCain’s running mate from James Archer (@jamesarcher) I like this one because it’s
Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available
In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool. This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search
In a shocking (and embarassing) revelation today, AdWeek uncovered that of the 56 world-class digital marketing agencies featured in their Annual Report Card, just 5 are purchasing their own brand names in PPC. In fairness to the firms, most of them appear at or near the top of organic search results for their own brand
Paid search management vendor Covario said today that PPC spending was up 52% in Q1 2008 versus 2007. 52% is a big leap for an already red-hot digital marketing tactic. But perhaps more interesting was the finding that Google took in 85% of the paid search spend in the first quarter. (No wonder Yahoo! rushed
