Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Why PPC is about to skyrocket – and then CRASH

October 14th, 2008 | Written By: Jay Baer
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Times are tough. But one area that is ready to soar is pay-per-click search marketing (PPC). That most measurable and controllable of digital marketing opportunities, PPC looks like a no-brainer in this economy. Have you called a newspaper lately and asked them if they’ll charge you per phone call generated? Even with ad sales down [...]

Tagged as: cost per click, digital marketing, google, Internet Advertising, pay-per-click, ppc, ppc programs, PPC tips, ROI, SEM

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5 Memorable Lessons from my Sarah Palin PPC Campaign

September 8th, 2008 | Written By: Jay Baer
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Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results: McCain is 72 years old Avg US life expectancy is 78 years Is Palin qualified? Read This DailyKos.com 1.31% Click-through rate Sarah Palin’s Secrets What [...]

Tagged as: Contest, google, landing pages, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, Sara Palin, search engine copywriting, search marketing, web analytics and testing

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And They’re Off…Palin PPC Finalists Selected…Ads Live on Google

September 1st, 2008 | Written By: Jay Baer
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Thanks to everyone who participated in the Palin PPC contest (see post below). It was difficult to select 4 ads to test live on Google, but ultimately I choose these: Sarah Palin’s Secrets What the GOP doesn’t want you to know about McCain’s running mate from James Archer (@jamesarcher) I like this one because it’s [...]

Tagged as: agency self-promotion, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, quality score, Sara Palin, search terms

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Agencies Need to be Testing Landing Pages

July 21st, 2008 | Written By: Jay Baer
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Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available [...]

Tagged as: ad agencies, advertising agencies, conversion rate, cost per click, landing pages, marketing tactics, pay-per-click, ppc, ppc programs, PPC tips, quality score, ROI, search marketing, SEM, web analytics and testing, Web site Analytics and Metrics, web site analytics and testing, Web site testing and optimization

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Google to Show Search Volume – Another Blow to Agencies

July 15th, 2008 | Written By: Jay Baer
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In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool. This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search [...]

Tagged as: ad agencies, advertising agencies, google, Google ad planner, google analytics, Internet Advertising, internet media buying, keyword research tool, keyword selection, online media planning, pay-per-click, ppc, ppc programs, PPC tips, search management, search marketing, search volume, SEM, traditional agencies, Web site Analytics and Metrics, web site analytics and testing, web site metrics, web site statistics, Web site testing and optimization