Q. I’m interested in pay per click search engine advertising, but I don’t know how much it will cost. Help! A. Projecting costs for pay per click can be as mysterious as Britney Spears’ career plan. Like success in Iraq, multiple factors determine your PPC budget and success level, and they are inter-related. The single [...]
Top 5 Pay Per Click Mistakes
Internet ads are not equal. On the low end of the effectiveness scale you have banner ads. The original champion of interactive marketing, standard banners are now the “ER” of the Internet – a washed up parody scratching and clawing to remain relevant. In the opposite corner you have pay-per-click advertising (PPC), the American Idol [...]
