4 Ways Bloggers Differ From Reporters
- January 21st, 2010 | Written By: Jay Baer
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You have to pitch bloggers differently than reporters. The marvelous Dave Fleet writes a lot about this topic, and Chris Brogan produced a terrific, straightforward post about blogger pitching recently.
Here’s my thoughts on some advanced blogger pitching ideas and the key differences between bloggers and reporters.
Influence is Made Not Born
Guess how many readers this blog [...]
Tagged as: bloggers, blogging, influencers, pr 2, public relations
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HARO Gets Serious About Crowd Sourced Journalism
- January 19th, 2010 | Written By: Jay Baer
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Help A Reporter Out (HARO), the uber-simple brainchild of hyper-active, skydiving, PR wild child Peter Shankman has gone big-time.
Born humbly as a simple way for reporters to connect with potential sources, HARO has grown to more than 50,000 participating reporters, with 150,000 people receiving three daily emails stuffed with requests for sources.
Not surprisingly, HARO started [...]
Tagged as: crowd sourcing, Get Satisfaction, HARO, Help a Reporter, Peter Shankman, pr 2, public relations, Thom Brodeur
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Panic in the Aisles – Airborne Social Media Lessons
- September 22nd, 2009 | Written By: Jay Baer
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I was on a flight home from Kansas City last week when a bit of condensation apparently emitted from the air conditioning as we were preparing for take-off. A passenger shouted “there’s smoke in the plane” followed by a second passenger, then a third, etc.
The flight attendants were a bit stunned and immediately got [...]
Tagged as: crisis communications, crisis management, pr 2, public relations, social media, social media crisis, social media lessons
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4 Brand-Saving Recommendations for Social Media Crisis Management
- July 16th, 2009 | Written By: Jay Baer
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Is today your Domino’s?
Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness.
In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It was [...]
Tagged as: crisis communications, crisis management, domino's, pr 2, public relations, social media, social media crisis
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Back Up the Bus – The Changing PR Timeline
- July 9th, 2009 | Written By: Jay Baer
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Before I got involved in online marketing in 1994, I helped manage political campaigns. In those days, the formula was pretty consistent. You targeted different voter groups with direct mail, radio and TV. Then, with about two weeks left in the campaign, you brought out the big guns and dropped a big TV and direct [...]
Tagged as: blogger relations, media relations, PR, pr 2, public relations
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Why the Murder of Old Media is PR’s Best Chance
- October 15th, 2008 | Written By: Jay Baer
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Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s good and bad, and whom to embrace or fear.
Not for long. This is not a flesh wound. The Internet killed [...]
Tagged as: consumer generated content, online reputation management, pr 2, pr agencies, PR firms, smpr, social media, social networking
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The 7 Deadly Sins of Social Media
- September 15th, 2008 | Written By: Jay Baer
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As part of my panel on social media at the Worldcom PR conference in Montreal recently (see post below), I created these “7 Deadly Sins of Social Media.”
Are you willing to admit your sins in the comments?
1. Deafness
Actively listening to what’s being said about your brand is at the core of social media.
2. Slowness
Social media is a [...]
Tagged as: bloggers, online reputation management, pr 2, pr firm, PR firms, pr strategy, public relations, social media, social networking, word of mouth, word of mouth marketing, worldcom
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The Social Media Train: Catch It While You Can
- September 12th, 2008 | Written By: Jay Baer
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Why, What, When & How to Implement Social Media Campaigns
Just finished moderating a rousing panel discussion in Montreal at the Worldcom Americas conference. (Worldcom is the world’s largest collective of independent PR firms) Joined by Mike Corak from Off Madison Ave, Stefan Pollack from the Pollack PR Marketing Group, and Diego Biasi from Business Press [...]
Tagged as: bloggers, online reputation management, pr 2, pr firm, PR firms, pr strategy, public relations, word of mouth, word of mouth marketing, worldcom
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The Official Toothpaste of Social Media
- September 5th, 2008 | Written By: Jay Baer
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Will the Crest Weekly Toothpaste Launch Work?
In a sign that the guys who control ad budgets are getting the value of interactive advertising faster than the agencies that place it, P&G announced recently that they are introducing their new Crest Weekly toothpaste almost entirely through the blogosphere.
Samples of Crest Weekly were sent to prominent bloggers [...]
Tagged as: blog, bloggers, crest, digital marketing, marketing tactics, online conversation, pr 2, pr agencies, PR firms, pr strategy, product launch, ROI, social media, word of mouth
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Wake Up Agencies – Digital Shops = Trojan Horse
- September 2nd, 2008 | Written By: Jay Baer
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It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm.
And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets they [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, digital marketing agency, Internet Advertising, landing pages, pr 2, PR firms, r/ga, seo campaigns, social media, traditional agencies, Web site analytics
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