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4 Ways Bloggers Differ From Reporters

January 21st, 2010 | Written By: Jay Baer
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You have to pitch bloggers differently than reporters. The marvelous Dave Fleet writes a lot about this topic, and Chris Brogan produced a terrific, straightforward post about blogger pitching recently. Here’s my thoughts on some advanced blogger pitching ideas and the key differences between bloggers and reporters. Influence is Made Not Born Guess how many [...]

Tagged as: bloggers, blogging, influencers, pr 2, public relations

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HARO Gets Serious About Crowd Sourced Journalism

January 19th, 2010 | Written By: Jay Baer
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Help A Reporter Out (HARO), the uber-simple brainchild of hyper-active, skydiving, PR wild child Peter Shankman has gone big-time. Born humbly as a simple way for reporters to connect with potential sources, HARO has grown to more than 50,000 participating reporters, with 150,000 people receiving three daily emails stuffed with requests for sources. Not surprisingly, [...]

Tagged as: crowd sourcing, Get Satisfaction, HARO, Help a Reporter, Peter Shankman, pr 2, public relations, Thom Brodeur

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4 Brand-Saving Recommendations for Social Media Crisis Management

July 16th, 2009 | Written By: Jay Baer
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Is today your Domino’s? Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness. In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It [...]

Tagged as: crisis communications, crisis management, domino's, pr 2, public relations, social media, social media crisis

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?
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The Best of Twitter 20
Blog Posts
- 7 Surprising Statistics About Twitter in America
  April 29, 2010 (1633)
- 7 Ways to Use Social Media to Create Buzz-Worthy Events
  March 30, 2010 (1049)
- R.I.P. 3 Ways Facebook is Killing Your Website
  August 03, 2010 (1048)
- The 8 Wrong Questions PR Firms Are Asking About Social Media
  August 18, 2010 (938)
- Social Media Monitoring Tools - How to Pick The Right One
  July 07, 2010 (922)
- The 39 Social Media Tools I'll Use Today
  February 17, 2010 (915)
- Is Twitter for Business Even Worth the Trouble?
  August 12, 2010 (764)
- Nobody Said Social Media Was Easy
  April 21, 2010 (671)
- 11 Whys I’m a Social Media Addict
  September 2nd, 2010
- Do You Have the Guts to Expect Social Media Failure
  September 1st, 2010
- Is Social Conversation a Myth?
  August 31st, 2010
- Social Listening and Analysis for the DIY Inclined
  August 26th, 2010
- Is Starbucks the Most Dangerous Competitor to Facebook?
  August 25th, 2010
- Please Help Me Support Make-A-Wish Foundation
  August 24th, 2010
- The 3 Amigos: Email, Blogging, Social Sharing
  August 19th, 2010
- The 8 Wrong Questions PR Firms Are Asking About Social Media
  August 18th, 2010
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