Digital Marketing, Social Media Strategy, Social Media Tools, Crowd Sourcing, PR 20

HARO Gets Serious About Crowd Sourced Journalism


Help A Reporter Out (HARO), the uber-simple brainchild of hyper-active, skydiving, PR wild child Peter Shankman has gone big-time. Born humbly as a simple way for reporters to connect with potential sources, HARO has grown to more than 50,000 participating reporters, with 150,000 people receiving three daily emails stuffed with requests for sources. Not surprisingly, […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social CRM, Social Media Marketing

4 Brand-Saving Recommendations for Social Media Crisis Management

social media crisis management

Is today your Domino’s? Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness. In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It […]

Digital Marketing, Social Business, Social Media Strategy, PR 20, Social Media Marketing, Social Media Staffing and Operations

Back Up the Bus – The Changing PR Timeline

pr relationships

Before I got involved in online marketing in 1994, I helped manage political campaigns. In those days, the formula was pretty consistent. You targeted different voter groups with direct mail, radio and TV. Then, with about two weeks left in the campaign, you brought out the big guns and dropped a big TV and direct […]