When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do these 3 components of your pitch need to be present:
Did you cringe just a bit when you saw the word disclosure in the title? Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications?
Well, relax. This post is about optimizing your social media activities for improved engagement and increased ROI
I love this quote from Paul Roetzer, author of The Marketing Agency Blueprint (which I highly recommend): Hybrid agencies will come to rule the marketing […]