6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
- March 3rd, 2010 | Written By: Jay Baer
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Is there a future for agencies in a social media world?
Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.
An Enormous Opportunity
The huge (and expanding) reach of [...]
Tagged as: agencies, content creation, PR, PR 2.0, social crm, social media ROI, social media strategy
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Why Can’t PR Do Digital?
- June 2nd, 2009 | Written By: Jay Baer
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Why aren’t PR firms offering digital marketing services to their clients?
On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert.
The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive as I’d [...]
Tagged as: counselor's academy, digital marketing, PR, PR 2.0, PRSA, public relations, search engine optimization, SEO, social media
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A New Formula for Measuring PR Success
- May 12th, 2009 | Written By: Jay Baer
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Isn’t there a better way to measure PR effectiveness?
Experienced digital marketers know that “conversion rate” is the holy grail of online success metrics. Conversion rate is the percentage of visitors to a Web site that accomplish an objective. If 100 people visit your Web site, and 7 of them fill out your lead form, your [...]
Tagged as: PR, PR 2.0, press releases, public relations, social media ROI
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6 Ways to Revolutionize PR and Press Releases
- April 30th, 2009 | Written By: Jay Baer
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Audiences are continuing to fragment. The explosion in TV channels, radio stations and magazines, combined with Tivo, the Web, and iTunes has made it possible for everyone to live the long tail dream. To create for themselves a hyper-targeted reality where they watch, listen and read precisely the things that reflect their personalized tastes and [...]
Tagged as: pitchengine, PR, PR 2.0, press releases, public relations, social media, social media strategy
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