Convince and Convert Blog: Social Media Strategy and Social Media Consulting

The 8 Wrong Questions PR Firms Are Asking About Social Media

August 18th, 2010 | Written By: Jay Baer
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The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are [...]

Tagged as: PR 2.0, PR firms, public relations, Social Media Marketing, social media metrics, social media operations, social media strategy

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Co-op SEO and the Future of Websites

July 26th, 2010 | Written By: Jay Baer
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Guest post by Jason Kintzler, the Founder and CEO of PitchEngine, where people go to get the word out. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release [...]

Tagged as: backlinks, co-op SEO, content distribution, Jason Kintzler, pitchengine, PR 2.0, search engine optimization, search-optimized releases, SEO, SMNR, social media news release, social media newsroom, social media press release

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Why the Digital Divide is Death to Your PR Firm

July 13th, 2010 | Written By: sosnow
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Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for [...]

Tagged as: Bliss public relations, business transformation, digital divide, Elizabeth Sosnow, personal branding, PR 2.0, PR firms, public relations firms, social media adoption, social media staffing

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Wow Online Influencers With An In-Person Experience

July 9th, 2010 | Written By: Paula Hahn
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Guest post by Paula Hahn Managing Director at Marina Maher Communications (MMC). An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and [...]

Tagged as: blogger outreach, CoverGirl, Marina Maher Communication, online community, online influencers, Paula Hahn, PR 2.0, social media case study, social media event

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What BP Can Learn from Umpire Jim Joyce

June 3rd, 2010 | Written By: Jay Baer
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We don’t ask for much, really. We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. We’ll forgive Roger Clemens. We’ll be okay eventually with Mel Gibson. Same thing with Marion Jones. And Tiger. But [...]

Tagged as: bp, crisis management, jim joyce, perfect game, PR 2.0, public relations

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