Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, PR 20, Social Media Marketing

Why Can’t PR Do Digital?


Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive […]

Digital Marketing, Social Media Strategy, Social Media Tools, PR 20, Social Media Marketing

6 Ways to Revolutionize PR and Press Releases


Audiences are continuing to fragment. The explosion in TV channels, radio stations and magazines, combined with Tivo, the Web, and iTunes has made it possible for everyone to live the long tail dream. To create for themselves a hyper-targeted reality where they watch, listen and read precisely the things that reflect their personalized tastes and […]