THE NOW REVOLUTION

Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.

Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:

- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI

Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.

Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.

Click here to get the first chapter free.

What BP Can Learn from Umpire Jim Joyce

We don’t ask for much, really. We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. We’ll forgive Roger Clemens. We’ll be okay eventually with Mel Gibson. Same thing with Marion Jones. And Tiger. But [...]

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6 Critical Services Agencies Must Provide to Stay Relevant in Social Media

Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. An Enormous Opportunity The huge (and [...]

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Why Can’t PR Do Digital?

Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive [...]

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A New Formula for Measuring PR Success

Isn’t there a better way to measure PR effectiveness? Experienced digital marketers know that “conversion rate” is the holy grail of online success metrics. Conversion rate is the percentage of visitors to a Web site that accomplish an objective. If 100 people visit your Web site, and 7 of them fill out your lead form, [...]

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6 Ways to Revolutionize PR and Press Releases

Audiences are continuing to fragment. The explosion in TV channels, radio stations and magazines, combined with Tivo, the Web, and iTunes has made it possible for everyone to live the long tail dream. To create for themselves a hyper-targeted reality where they watch, listen and read precisely the things that reflect their personalized tastes and [...]

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