BL Ochman – The Twitter 20 Interview about Social Media and Blogging
- December 4th, 2008 | Written By: Jay Baer
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BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter).
Here are BL’s thoughts on blogging, email, social media, and getting the job done right online.
1. @jaybaer: You [...]
Tagged as: BL Ochman, blogs, conversation marketing, corporate blogging, online conversation, online reputation management, pr agencies, PR firms, pr strategy, public relations, social media, Social Media Marketing, twinterview, Twitter 20, Whats Next Blog
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9 Ways to Humanize Your Brand (with real humans)
- November 18th, 2008 | Written By: Jay Baer
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Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files)
An agency [...]
Tagged as: chris brogan, conversation marketing, corporate blogging, forrester research, frank eliason, jeremiah owyang, pr strategy, scott monty, slideshare, Social Media Marketing, thought leader, thought leadership, twitter
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Jason Falls – The Twitter 20 Interview about Social Media and Public Relations
- November 14th, 2008 | Written By: Jay Baer
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Featuring Jason Falls, the head of social media at branding agency Doe-Anderson, author of the Social Media Explorer blog, and all-around social media nice guy genius. Jason submitted himself to the rigors of the Twitter 20 interview (20 questions live on Twitter) on November 14, 2008. Excellent questions and comments from viewers throughout, too. Thanks to [...]
Tagged as: blogs, conversation marketing, corporate blogging, Jason Falls, online conversation, online reputation management, pr agencies, PR firms, pr strategy, public relations, social media, Social Media Marketing, twinterview, Twitter 20
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The 7 Deadly Sins of Social Media
- September 15th, 2008 | Written By: Jay Baer
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As part of my panel on social media at the Worldcom PR conference in Montreal recently (see post below), I created these “7 Deadly Sins of Social Media.”
Are you willing to admit your sins in the comments?
1. Deafness
Actively listening to what’s being said about your brand is at the core of social media.
2. Slowness
Social media is a [...]
Tagged as: bloggers, online reputation management, pr 2, pr firm, PR firms, pr strategy, public relations, social media, social networking, word of mouth, word of mouth marketing, worldcom
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The Social Media Train: Catch It While You Can
- September 12th, 2008 | Written By: Jay Baer
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Why, What, When & How to Implement Social Media Campaigns
Just finished moderating a rousing panel discussion in Montreal at the Worldcom Americas conference. (Worldcom is the world’s largest collective of independent PR firms) Joined by Mike Corak from Off Madison Ave, Stefan Pollack from the Pollack PR Marketing Group, and Diego Biasi from Business Press [...]
Tagged as: bloggers, online reputation management, pr 2, pr firm, PR firms, pr strategy, public relations, word of mouth, word of mouth marketing, worldcom
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The Official Toothpaste of Social Media
- September 5th, 2008 | Written By: Jay Baer
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Will the Crest Weekly Toothpaste Launch Work?
In a sign that the guys who control ad budgets are getting the value of interactive advertising faster than the agencies that place it, P&G announced recently that they are introducing their new Crest Weekly toothpaste almost entirely through the blogosphere.
Samples of Crest Weekly were sent to prominent bloggers [...]
Tagged as: blog, bloggers, crest, digital marketing, marketing tactics, online conversation, pr 2, pr agencies, PR firms, pr strategy, product launch, ROI, social media, word of mouth
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3 Secrets Rock Stars Can Teach the PR Biz
- August 25th, 2008 | Written By: Jay Baer
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R&B star Jonelle Monae has burst on the scene recently, with guest spots in the Outkast movie Idlewyld and new tracks co-produced by Sean “Diddy” Combs, who says Monae may be the most important new artist signing of his career.
In addition to loads of raw talent, Monae (who has self-directed much of her career trajectory) [...]
Tagged as: jonelle monae, online conversation, online reputation management, pr 2, pr agencies, PR firms, pr strategy, public relations, word of mouth marketing
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