Lee Odden is the CEO of TopRank Marketing a first-class search, social, email and online PR consultancy based in sunny Minneapolis. A conference legend, Lee speaks somewhere in America about digital marketing on a seemingly daily basis. He is widely recognized as a leader in the convergence of historically separate tactics like search, PR, and [...]
Who Wins the Struggle for Social Media Control
(post originally written for MarketingProfs Daily Fix) How do we know social media is for real? Because the various marketing disciplines are locked in a critically important tug-of-war that will decide who owns it. This fight will be a central component of boardroom discussions, conference keynotes, and merger activity in 2009. While it’s true that [...]
Beth Harte – The Twitter 20 Interview About Marketing and Social Media
Beth Harte has been dispensing solid, effective marketing advice to companies and students for more than a decade. Now, her killer blog (The Harte of Marketing) and her wisdom-filled Tweets have increased her reach and influence geometrically. That’s a positive development, as her students at Immaculata University and the folks in Philadelphia shouldn’t have her [...]
Clients Are Hot for Social Media Teachers
If you’re a PR firm or any sort of professional marketing services organization, I have an assignment for you. Before the end of this week, make an organizational commitment to educating your clients on social media basics. In the scramble to establish social media service offerings, and to win the struggle for social media control, [...]
Todd Defren – The Twitter 20 Interview About Social Media and PR 2.0
Todd Defren is one of America’s leading thinkers and influencers around the new era of public relations. Deftly blending social media, search marketing, and relationship building, Todd’s team at SHIFT Communications is breaking the mold for what a PR firm can and should do. In addition to his work at SHIFT, Todd’s blog at PR [...]
