Community Management, Content Marketing, Convince and Convert, Social Media Case Studies, Social Media Measurement, Social Media Strategy

11 Must-Dos for the Serious Blogger


First in a three post series this week about social media case studies. 11 Must Dos For The Serious Blogger  View more documents from Jason Baer. If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, […]

Community Management, Convince and Convert, Social Media Strategy, Conferences and Events, Personal Branding, Social Media Marketing

7 Ways to Use Social Media to Build Stunning Brands


Social media is perhaps the most misleading name for a marketing-related concept ever, given that it’s grown to represent a philosophy of consumer empowerment and brand/customer partnership – far beyond it’s humble roots of user-generated content. As a result, social media has different meanings and connotations to different people, many of whom utilize social media […]