YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Media Integration 13  |  Add Yours

17 Ways to Integrate Facebook and Email Marketing

Killer integration of Facebook and Email View more presentations from Jay Baer I won’t write out the entire presentation for you in blog post form – that’s what Slideshare is for – but here are the high points of this presentation on Killer Integration of Facebook and Email Marketing, where I offer 17 specific ways [...]

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Book Reviews 21  |  Add Yours

How to Be a Presentation God

Scott Schwertly is a rabid hockey fan and founder and CEO of Ethos3, a presentation design and consulting company in Nashville. (disclosure: Scott’s company build the presentation Amber and I are using for The NOW Revolution book tour). Yesterday, Scott released his first book, called How to be a Presentation God: Build, Design, and Deliver [...]

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B2B Social Media 58  |  Add Yours

Destroying the 7 Myths of B2B Social Media

B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus. Destroying the 7 [...]

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Blogging and Content Creation 440  |  Add Yours

11 Must-Dos for the Serious Blogger

First in a three post series this week about social media case studies. 11 Must Dos For The Serious Blogger  View more documents from Jason Baer. If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, [...]

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Conferences and Events 110  |  Add Yours

7 Ways to Use Social Media to Build Stunning Brands

Social media is perhaps the most misleading name for a marketing-related concept ever, given that it’s grown to represent a philosophy of consumer empowerment and brand/customer partnership – far beyond it’s humble roots of user-generated content. As a result, social media has different meanings and connotations to different people, many of whom utilize social media [...]

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