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PitchEngine Takes the Mystery out of Social Media Releases

August 15th, 2008 | Written By: Jay Baer
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Agency Advantage Tools – #3 In a Series
Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root.
Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story in an [...]

Tagged as: advertising agencies, agency self-promotion, pitchengine, pr agencies, PR firms, press release distribution, press release optimization, smpr, social media, social media press release, tools you can use

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4 Winners, 2 Losers in SEC’s Press Release Decision

July 31st, 2008 | Written By: Jay Baer
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In a major announcement yesterday, the U.S. Securities and Exchange Commission (SEC) provided new guidance to public companies stating that corporate Web sites and blogs are a suitable means for official information dissemination to investors, provided those sites are a “recognized channel for distribution.”
This apparently means that if the corporation has an openly available and [...]

Tagged as: blogs, corporate blogging, digital capabilities, financial services pr, information dissemination, PR firms, press release distribution, press release optimization, securities and exchange commission, social media, wire distribution

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Swissarmyknife.com: Using Web strategy to improve integrated marketing

September 28th, 2005 | Written By: Jay Baer
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What does the Internet have to do with your print, TV, radio, direct mail and other traditional tactics? Plenty.
Along with the oft-cited belief that half of all marketing dollars are wasted lies a corollary, which is that the traditional components of most marketing plans are evaluated using less than scientific means. In many cases, the [...]

Tagged as: integrated marketing, Internet Advertising, media mix, press release optimization, web analytics and testing

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series. I live in the forest in Flagstaff, AZ where I review restaurants. How can I help you?
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Blog Posts
- The 39 Social Media Tools I'll Use Today
  February 17, 2010 (786)
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  March 09, 2010 (531)
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  March 16, 2010 (432)
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  December 27, 2009 (297)
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  October 08, 2008 (277)
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  August 20, 2009 (245)
- Your Customers Don't Want to be Your Friend
  November 10, 2009 (235)
- Getting Serious About Social Media
  March 18th, 2010
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  March 16th, 2010
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  March 16th, 2010
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  March 10th, 2010
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  March 4th, 2010
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  March 3rd, 2010
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  March 2nd, 2010
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