Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Social Media Strategy Blog Social Media Consulting
Social media and technology have changed business forever.
Agency Advantage Tools – #3 In a Series Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root. Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story
What does the Internet have to do with your print, TV, radio, direct mail and other traditional tactics? Plenty. Along with the oft-cited belief that half of all marketing dollars are wasted lies a corollary, which is that the traditional components of most marketing plans are evaluated using less than scientific means. In many cases,
