Convince and Convert Blog: Social Media Strategy and Social Media Consulting

PitchEngine Takes the Mystery out of Social Media Releases

August 15th, 2008 | Written By: Jay Baer
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Agency Advantage Tools – #3 In a Series Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root. Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story [...]

Tagged as: advertising agencies, agency self-promotion, pitchengine, pr agencies, PR firms, press release distribution, press release optimization, smpr, social media, social media press release, tools you can use

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4 Winners, 2 Losers in SEC’s Press Release Decision

July 31st, 2008 | Written By: Jay Baer
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In a major announcement yesterday, the U.S. Securities and Exchange Commission (SEC) provided new guidance to public companies stating that corporate Web sites and blogs are a suitable means for official information dissemination to investors, provided those sites are a “recognized channel for distribution.” This apparently means that if the corporation has an openly available [...]

Tagged as: blogs, corporate blogging, digital capabilities, financial services pr, information dissemination, PR firms, press release distribution, press release optimization, securities and exchange commission, social media, wire distribution

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Swissarmyknife.com: Using Web strategy to improve integrated marketing

September 28th, 2005 | Written By: Jay Baer
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What does the Internet have to do with your print, TV, radio, direct mail and other traditional tactics? Plenty. Along with the oft-cited belief that half of all marketing dollars are wasted lies a corollary, which is that the traditional components of most marketing plans are evaluated using less than scientific means. In many cases, [...]

Tagged as: integrated marketing, Internet Advertising, media mix, press release optimization, web analytics and testing

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