Todd Defren is one of America’s leading thinkers and influencers around the new era of public relations. Deftly blending social media, search marketing, and relationship building, Todd’s team at SHIFT Communications is breaking the mold for what a PR firm can and should do. In addition to his work at SHIFT, Todd’s blog at PR [...]
BL Ochman – The Twitter 20 Interview about Social Media and Blogging
BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter). Here are BL’s thoughts on blogging, email, social media, and getting the job done right online. 1. [...]
The Power of Truth, Woot-Style
On a recent trip to New York, I was pondering the future of the in-flight magazine and bemoaning its general editorial shoddiness when I stumbled upon an extraordinary interview with Matt Rutledge from Woot about their policy of telling the truth and acknowledging mistakes. (hat tip to US Airways Magazine) Since the first caveman painted [...]
An Amazing True Story of Cars, Bribes, and Customer Service
(Originally posted on Off Madison Ave blog) Earlier this year, I received a FedEx envelope unexpectedly. It was from Infiniti (Nissan Motors USA). I purchased an Infiniti EX in late December, 2007. Turns out, according to the letter enclosed in the FedEx, the window sticker on my vehicle listed a “rollover sensor” as standard equipment. [...]
Jason Falls – The Twitter 20 Interview about Social Media and Public Relations
Featuring Jason Falls, the head of social media at branding agency Doe-Anderson, author of the Social Media Explorer blog, and all-around social media nice guy genius. Jason submitted himself to the rigors of the Twitter 20 interview (20 questions live on Twitter) on November 14, 2008. Excellent questions and comments from viewers throughout, too. Thanks to [...]
The 7 Deadly Sins of Social Media
As part of my panel on social media at the Worldcom PR conference in Montreal recently (see post below), I created these “7 Deadly Sins of Social Media.” Are you willing to admit your sins in the comments? 1. Deafness Actively listening to what’s being said about your brand is at the core of social [...]
The Social Media Train: Catch It While You Can
Why, What, When & How to Implement Social Media Campaigns Just finished moderating a rousing panel discussion in Montreal at the Worldcom Americas conference. (Worldcom is the world’s largest collective of independent PR firms) Joined by Mike Corak from Off Madison Ave, Stefan Pollack from the Pollack PR Marketing Group, and Diego Biasi from Business [...]
3 Secrets Rock Stars Can Teach the PR Biz
R&B star Jonelle Monae has burst on the scene recently, with guest spots in the Outkast movie Idlewyld and new tracks co-produced by Sean “Diddy” Combs, who says Monae may be the most important new artist signing of his career. In addition to loads of raw talent, Monae (who has self-directed much of her career [...]
