Convince and Convert Blog: Social Media Strategy and Social Media Consulting

October 26, 2010 Written By: Jay Baer 51 Comments

Mistake Math – Why We’re Valuing Facebook Fans All Wrong

Part 2 of a 3-Part Rant Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes” does help you spread your message through the news feeds of your fans (more on that tomorrow). But let’s recognize it takes literally one click of one finger to “like”

Filed Under: brand communities, Email Marketing Advice, facebook, social media ROI, Web site Analytics and Metrics Tagged With: Al Larsen, Andretti Autosport, brand communities, email marketing, facebook, flowtown, rapleaf, Social Media Marketing, social media measurement, social media success metrics

June 15, 2010 Written By: Jay Baer 651 Comments

4 Detective Tricks to Find Your Customers in Social Media

Buffer

For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch.

Filed Under: Social Media Marketing, social media tools Tagged With: audience segmentation, audiences, flowtown, kyle lacy, rapleaf, Social Media Marketing, social media tools

I'm Jay Baer, a hype-free social media and content strategist and speaker. My company - Convince & Convert - works with companies to build integrated, measurable social and content programs. I've worked with more than 700 brands since 1994. How can I help you?

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