When the Face of Your Brand Goes Splitsville
- September 15th, 2009 | Written By: Jay Baer
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Are you putting all your eggs in the basket of a single person?
I talk a lot about social media being about people, not logos. And as more and more communities find success by emphasizing their humanity, the sensibility of that approach is taking root.
But without fail, every time I speak about humanization and social media [...]
Tagged as: brand communities, humanization, people not logos, scott monty, social media, social media operations, social media strategy
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If Ford Can Embrace Chaos – What’s Your Excuse?
- April 21st, 2009 | Written By: Jay Baer
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Much excitement today as Ford officially unleashes the Fiesta Movement project. To market the Fiesta’s introduction to North America, Ford selected 100 “Agents” from 4,000 applicants. The winners receive use of a Fiesta for six months, provided they create and post comments about their impressions of the vehicle, and participate in “Missions” Ford has cooked [...]
Tagged as: Fiesta Movement, Ford, scott monty, social media, Social Media Marketing, social media ROI, social media strategy
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9 Ways to Humanize Your Brand (with real humans)
- November 18th, 2008 | Written By: Jay Baer
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Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files)
An agency [...]
Tagged as: chris brogan, conversation marketing, corporate blogging, forrester research, frank eliason, jeremiah owyang, pr strategy, scott monty, slideshare, Social Media Marketing, thought leader, thought leadership, twitter
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