Great customer experience is about exceeding customer expectations. Three difficult but important ways to do so, with examples and case studies from Jay Baer.
Every single social media practitioner, guru, wizard (or warlock) out there tells you that the key to success is listening. “We have two ears and one mouth for a reason” has been repeated so often it’s axiomatic. But what does listening really mean today? To tell someone to “listen” is […]
The fact that you actually exist in social media is irrelevant. If you’re going to promote your social media accounts, do so with some sort of specific message, a rationale, and a call to action.
Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm? The other day, Scott Stratten, author of the new book “UnSelling,” among others, was on my Social Pros podcast, and he has a really interesting concept in that […]
In addition to my work as a social media and content marketing consultant working with the great team here at Convince & Convert, I’m a professional speaker. I’ve been speaking publicly for a long time, and have really ramped it up in the past four years to the point that […]
No matter our job, we have opportunities every day to do awesome things in business. One of the most powerful opportunities we have for awesome happens when we make mistakes. Being awesome isn’t about being perfect. I want us to see our trip-ups as windows of awesome opportunity. When it […]
This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Stratten of UnMarketing. Read on for a special episode, live at BlogWorld NYC, with insights from Scott and Jim about the future of self-publishing vs. traditional publishing. Listen Now […]
Video production by my friends at Candidio. Fast, inexpensive, great service. (Excerpts from the interview. Watch video for the whole conversation) Jay: Hey everybody, it’s Jay Baer at Convince & Convert. I’m joined today by a very special guest, brand new author, gadfly, man-about-town, consistent wearer of black, John Morgan […]
Given the extraordinary buffet of technology and tech-related options and alternatives available to us, it fascinates me to learn what people I know and trust use on a day-to-day basis. In this, the debut edition of What The Pros Use, I polled a group of social business and content geniuses […]
Real-time business is about capitalizing on opportunity. About keeping your antennae up and finding a way to engage with speed and context. Last month, Amber Naslund and I named our first NOW Revolutionary, someone who’s living the faster, smarter, and more social principles we wrote about in The NOW Revolution. […]
The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style. Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. He believes that […]