Does Your Email Help or Hurt


Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm? The other day, Scott Stratten, author of the new book “UnSelling,” among others, was on my Social Pros podcast, and he has a really interesting concept in that book called the brand pulse. […]

Digital Marketing, Power Of

The Power of Awesome

No matter our job, we have opportunities every day to do awesome things in business. One of the most powerful opportunities we have for awesome happens when we make mistakes. Being awesome isn’t about being perfect. I want us to see our trip-ups as windows of awesome opportunity. When it hits the fan in business, […]

Social Pros 19 – Scott Stratten, UnMarketing

Mergers & acquisitions

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Stratten of UnMarketing. Read on for a special episode, live at BlogWorld NYC, with insights from Scott and Jim about the future of self-publishing vs. traditional publishing. Listen Now Click the play button to […]

Social Media Tools

10 Social Media Pros Pick Their Favorite iPad Case


Given the extraordinary buffet of technology and tech-related options and alternatives available to us, it fascinates me to learn what people I know and trust use on a day-to-day basis. In this, the debut edition of What The Pros Use, I polled a group of social business and content geniuses to determine what they use […]

Social Media Case Studies

Please Vote for the NOW Revolutionary of the Month

Bill Fisher

Real-time business is about capitalizing on opportunity. About keeping your antennae up and finding a way to engage with speed and context. Last month, Amber Naslund and I named our first NOW Revolutionary, someone who’s living the faster, smarter, and more social principles we wrote about in The NOW Revolution. Our first winner was NOW […]

Social Media Case Studies, Book Reviews

UNcanny Insights From UnMarketing


The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style. Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. He believes that common sense should prevail, and […]