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And They’re Off…Palin PPC Finalists Selected…Ads Live on Google

September 1st, 2008 | Written By: Jay Baer
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Thanks to everyone who participated in the Palin PPC contest (see post below).

It was difficult to select 4 ads to test live on Google, but ultimately I choose these:
Sarah Palin’s Secrets
What the GOP doesn’t want you to
know about McCain’s running mate
from James Archer (@jamesarcher)
I like this one because it’s a solid tease with a lefty [...]

Tagged as: agency self-promotion, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, quality score, Sara Palin, search terms

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7 Critical Questions When Outsourcing SEO

August 11th, 2008 | Written By: Jay Baer
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Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How [...]

Tagged as: competitor analysis, digital capabilities, digital marketing, keyword selection, outsourcing SEO, search engine copywriting, search engine optimization, search management, search marketing, search optimization, search terms, search volume, SEO, seo campaigns

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series. I live in the forest in Flagstaff, AZ where I review restaurants. How can I help you?
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  March 4th, 2010
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  March 3rd, 2010
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  March 2nd, 2010
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  February 25th, 2010
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  February 24th, 2010
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  February 23rd, 2010
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