Convince and Convert Blog: Social Media Strategy and Social Media Consulting

September 14, 2010 Written By: Kevin Troy Darling 29 Comments

Why Social CRM Needs to Be Less About the Social and More About the Customers

Today’s guest post is by Kevin Troy Darling, Social Media Program Manager at iLinc Web Conferencing, who has been writing all his life, but only marketing pays. To paraphrase Tina Turner, we don’t need another acronym. The debate on Social CRM (sCRM) could easily become a distraction. We have many good tools at our disposal

October 15, 2009 Written By: Jay Baer 66 Comments

11 Steps Toward Social Media and Email Convergence

Buffer

Email and social media are a lot more similar than they are different. Both are used to drive brand affinity and brand preference. Both are best when rooted in 1:1, relevant communication, rather than one-to-many, megaphone-style shouting. Based on these similarities, I believe the people responsible for social media in your company, should also be

Filed Under: Conferences and Events, Email Marketing Advice, Integrated Marketing and Media, Social Media Marketing, Speaking Engagements Tagged With: connections, convergence, email, email marketing, exacttarget, integrated marketing, segmentation, social media, Social Media Marketing, social sharing

October 7, 2008 Written By: Jay Baer 9 Comments

Amp Up Email Results with Honeymoon Segmentation

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Subscribers to your email list are most likely to open, click, forward to a friend, and buy in the first 30-60 days after joining the list. This is the Honeymoon and you need to use it to boost your email results – especially in the 4th quarter holiday shopping season. This chart from Marketing Sherpa

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Amp Up Email Results with Honeymoon Segmentation

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