In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today. One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic [...]
Agency Advantage Tools #1 – Website Grader
Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools. There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing [...]
Search Results Go Boom: Does the Google Bomb Work?
Q. A disgruntled employee built a Web page that’s very negative about my company. Now when you search for my company’s name, his page comes up before mine. I think this is hurting my business. Is there a way I can push his page down so fewer people see it? A. Dealing with publicity from [...]
Top 5 Pay Per Click Mistakes
Internet ads are not equal. On the low end of the effectiveness scale you have banner ads. The original champion of interactive marketing, standard banners are now the “ER” of the Internet – a washed up parody scratching and clawing to remain relevant. In the opposite corner you have pay-per-click advertising (PPC), the American Idol [...]
