Top 5 Slideshare Marketing Tips

kristina allen

Guest post by Kristina Allen, Online Marketing Manager at ion interactive, the makers of the LiveBall marketing optimization software. One of my favorite social marketing activities right now is creating Slideshare presentations. Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint. I really love creating short (read: easily consumable) but

9 Ways to Humanize Your Brand (with real humans)

Humanize your brand with real humans

Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files) An

3 Reasons the Recession is Great News for Social Media

photo-by-bflick-via-flickr

This recession is looking worse than Sylvester Stallone all roided up for that recent Rambo 14 (Rambo goes to the buffet for the Early Bird Special with some pals) movie. It’s going to be bad. But for social media, it just might be the best possible circumstance. Here’s why: 1. Smart Buying Consumer confidence is