Account-based marketing is all the rage simply because it works better for B2B marketers. Jay Baer explains why, plus a slide presentation.
Don’t settle for a few hundred SlideShare views. These actionable tips can help you create top-notch decks your audience will love.
Every single social media practitioner, guru, wizard (or warlock) out there tells you that the key to success is listening. “We have two ears and one mouth for a reason” has been repeated so often it’s axiomatic. But what does listening really mean today? To tell someone to “listen” is such a vague piece of […]
Just 15 percent of social media marketers are using Slideshare. Here’s why 85 percent of them are missing out on a big opportunity.
Brands are finally starting to recognize that maybe social media is a better place to interact with customers you HAVE rather than the customers you WANT. A new Slideshare presentation from Jay Baer.
To maximized the efficiency and effectiveness of your content marketing, don’t reinvent the wheel. Use this free download to play content marketing Blackout Bingo.
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.
Let’s face it. When you think content marketing, your brain immediately thinks blogs, eBooks, and whitepapers. But, what about presentations? If you neglected this medium in 2013, I want to encourage you to take another look at presentations in 2014. Here are few reasons why: You Have a Story Worth Sharing Let’s first establish that […]
SlideShare is one of the most underrated content platforms in existence. Owned by LinkedIn, SlideShare is essentially the YouTube for presentations. Although, it’s not just presentations these days, as SlideShare’s 60 million monthly visitors also upload and view infographics, documents and other file types. SlideShare has even gotten into the video game, as you can […]
Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color. A book represents an experience like no […]
I am delighted to announce that my new book Youtility debuted at #3 on the New York Times best seller list! One million thank yous to everyone who supported the book and the launch, especially the brilliant businesspeople who agreed to be interviewed for the book. Youtility is chock full of case studies and ideas, […]
Guest post by Kristina Allen, Online Marketing Manager at ion interactive, the makers of the LiveBall marketing optimization software. One of my favorite social marketing activities right now is creating Slideshare presentations. Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint. I really love creating short (read: easily consumable) but […]