Why the Murder of Old Media is PR’s Best Chance
- October 15th, 2008 | Written By: Jay Baer
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Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s good and bad, and whom to embrace or fear. Not for long. This is not a flesh wound. The Internet [...]
Tagged as: consumer generated content, online reputation management, pr 2, pr agencies, PR firms, smpr, social media, social networking
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PitchEngine Takes the Mystery out of Social Media Releases
- August 15th, 2008 | Written By: Jay Baer
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Agency Advantage Tools – #3 In a Series Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root. Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story [...]
Tagged as: advertising agencies, agency self-promotion, pitchengine, pr agencies, PR firms, press release distribution, press release optimization, smpr, social media, social media press release, tools you can use
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