Guest post by Michael Brito, Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26) Building a business is easy. Start with an idea. Find a wicked developer who is willing to work [...]
Speak No Evil – Why Trust Isn’t a 4 Letter Word in Social Media
Now is the summer of our discontent. It was the best of times, it was the worst of times. For social media, one hand giveth (instant spread of the Bin Laden news) while the other hand taketh away (seemingly daily stories about a company or person doing it “wrong”). The most egregious occurrence of late [...]
The 5 Dangerous Realities of Social Media for Business
The 5 Dangerous Realities of Social Media View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on [...]
13 Nuggets of Greatness from The Thank You Economy
Gary Vaynerchuk went corporate. The wine impressario turned social media superstar hit a home run with his first book Crush It!, which encouraged young, hungry entrepreneurs and small businesses to follow their passion. Now, with his new book The Thank You Economy, the fan club is going to be wearing ties instead of T-shirts. The [...]
