To remain viable and visible to consumers, brands will need to get smarter about how they listen and collect data on their audience.
Forget focus groups. Social data is your key to successful campaigns, smart communication, and a deeper understanding of your audience.
Since social data analysis has become a mainstream business practice, the actions we take with that data have become more crucial than ever.
With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared […]