This case study on Twitter’s #BlackFriday hashtag reveals how misleading social listening can be when analyzed without proper context.
Your content needs to be relevant in context, timing, and delivery to be effective. Here’s how to make your content more relevant than ever.
Stop treating social media as a one-way street for self-promotion, and start using your social platforms to build trust with your audience.
Ditch the vanity metrics, and adopt an audience-first approach to analyzing how you stack up against competitors.
This competitive social monitoring strategy reveals what’s working for industry leaders and what actions your brand can take today.
Emoji are a growing part of the marketing vocabulary. Here are some tips on how to use emoji in your own marketing efforts.
What happens when you ignore customer feedback and innovation opportunities? Someone else will hug your haters for you.
Customers are turning to social media as their go-to channel for feedback. It’s never been more important for brands to listen in.
When customers took Reese’s to task for a disfigured batch of holiday candy, Reese’s fired back with an endearing and clever response.
Social media listening hasn’t changed in years. You need to listen differently and harder to find your customers now, says Jay Baer.
From tracking keywords to monitoring social posts, competitor analysis will help you stay on top of what’s popular in your industry.
Marketers need a way to interpret and act on the massive amount of social data at their disposal. Location data provides a solution.