Can Social Media and Lead Generation Coalesce?
- August 6th, 2009 | Written By: Chris Sietsema
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By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial [...]
Tagged as: chris sietsema, content creation, customer acquisition, off madison ave, social listening, social media, Social Media Marketing
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Use Online Listening for Competitive Research
- July 23rd, 2009 | Written By: Mike Corak
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Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave.
Are your customers telling you everything you need to know to improve the bottom line?
Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and align their [...]
Tagged as: keyword analysis, market research, Mike Corak, off madison ave, search engine optimization, social listening, social media
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