Stop treating social media as a one-way street for self-promotion, and start using your social platforms to build trust with your audience.
Ditch the vanity metrics, and adopt an audience-first approach to analyzing how you stack up against competitors.
This competitive social monitoring strategy reveals what’s working for industry leaders and what actions your brand can take today.
Emoji are a growing part of the marketing vocabulary. Here are some tips on how to use emoji in your own marketing efforts.
What happens when you ignore customer feedback and innovation opportunities? Someone else will hug your haters for you.
Customers are turning to social media as their go-to channel for feedback. It’s never been more important for brands to listen in.
When customers took Reese’s to task for a disfigured batch of holiday candy, Reese’s fired back with an endearing and clever response.
Social media listening hasn’t changed in years. You need to listen differently and harder to find your customers now, says Jay Baer.
From tracking keywords to monitoring social posts, competitor analysis will help you stay on top of what’s popular in your industry.
Marketers need a way to interpret and act on the massive amount of social data at their disposal. Location data provides a solution.
Every single social media practitioner, guru, wizard (or warlock) out there tells you that the key to success is listening. “We have two ears and one mouth for a reason” has been repeated so often it’s axiomatic. But what does listening really mean today? To tell someone to “listen” is […]
It’s not enough to know what’s being said—smart social listening knows WHERE it’s being said, too. Location data is here to help.
How can you ensure you’re covering fresh, relevant topics with your content marketing? The secret lies in leveraging social intelligence.
Does your social listening ignore location data? Here are 5 ways to use location tagging to make sure you’re hearing the whole conversation.
Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company.