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Social Listening and Analysis for the DIY Inclined

August 26th, 2010 | Written By: Jay Baer
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If you are conducting any level of online reputation management or campaign tracking using social media data sources, you have to get beyond the obvious. The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. [...]

Tagged as: reputation management, RowFeeder, social analysis, social crm, social listening, social media monitoring, social media success metrics, Untitled Startup

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Can Social Media and Lead Generation Coalesce?

August 6th, 2009 | Written By: Chris Sietsema
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By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial response was, ”mmh, [...]

Tagged as: chris sietsema, content creation, customer acquisition, off madison ave, social listening, social media, Social Media Marketing

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?
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- 7 Surprising Statistics About Twitter in America
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- The 8 Wrong Questions PR Firms Are Asking About Social Media
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- Social Media Monitoring Tools - How to Pick The Right One
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- The 39 Social Media Tools I'll Use Today
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- Is Twitter for Business Even Worth the Trouble?
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- Nobody Said Social Media Was Easy
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- 11 Whys I’m a Social Media Addict
  September 2nd, 2010
- Do You Have the Guts to Expect Social Media Failure
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- Is Social Conversation a Myth?
  August 31st, 2010
- Social Listening and Analysis for the DIY Inclined
  August 26th, 2010
- Is Starbucks the Most Dangerous Competitor to Facebook?
  August 25th, 2010
- Please Help Me Support Make-A-Wish Foundation
  August 24th, 2010
- The 3 Amigos: Email, Blogging, Social Sharing
  August 19th, 2010
- The 8 Wrong Questions PR Firms Are Asking About Social Media
  August 18th, 2010
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