Social Pros 10 – Lauren Teague, PGA Tour

driverlove

This is Episode 10 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Teague, who handles social media for the PGA Tour. Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). […]

Digital Marketing, Guest Posts, Social Business, Social Media Strategy, Personal Branding, PR 20, Social Media Staffing and Operations

Why the Digital Divide is Death to Your PR Firm

digital divide

Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for […]

Content Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Social Media Staffing and Operations

Passion Trumps Position

social media at bayonet point

Are you trying to embrace social media at bayonet point? Yes, you should absolutely broaden your social media efforts, and get more people from your company involved, and in more places. But, you should not do that at the expense of the secret ingredient of social media – Passion. Why do features and benefits-laden messages […]