This is Episode 10 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Teague, who handles social media for the PGA Tour. Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). [...]
Why the Digital Divide is Death to Your PR Firm
Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for [...]
Why You’re the Key to Social Media Success
The biggest obstacle standing in the way of companies’ embrace of social media isn’t the tools, or measurement confusion, or even being able to make the time to do it day-to-day. The biggest obstacle is corporate culture. New research from White Horse of 104 companies found that in 86% of companies, executives are not using [...]
Would You Try It With a Fox?
Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Find her at jennifermaggiore.com I love reading to my 3 year old son. One of our favorites is Green Eggs and Ham by Dr. Seuss (another great book is I Had [...]
Social Media’s Internal Impact – An Interview with Phil Simon
How does social media impact your internal organization? I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. (Check out Phil’s blog too) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to [...]
Is Social Media Too Big For Its Britches?
Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St. Louis, I was delighted to join Sarah Evans, Jason Falls, Amber Naslund, and Zena Weist on the closing panel discussion. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very [...]
Incinerate Your Social Media Checklist
Yes, there are holdouts, but social media adoption is as fast as anything I’ve ever seen. It took at least 7 years for companies to stop asking “why do we need a Web site?” We’ll have nearly universal social media usage at a corporate level long before then. If you believe Forrester’s predictions on interactive [...]
Passion Trumps Position
Are you trying to embrace social media at bayonet point? Yes, you should absolutely broaden your social media efforts, and get more people from your company involved, and in more places. But, you should not do that at the expense of the secret ingredient of social media – Passion. Why do features and benefits-laden messages [...]
