Social Media Tools, Klout

Klout and the Reality of Return on Influence

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Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Welcome, everybody. It’s Jay Baer at Convince & Convert, joined today by a very special guest, my good friend Mark W. Schaefer. Mr. Schaefer, how are you, good sir? Mark: I could not be […]

Guest Posts, Social Media Case Studies

It’s About Response, Not Engagement

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Guest post by Jeff Molander, Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You and adjunct professor, Loyola University Business School. He blogs at http://www.makesocialsell.com/blog/. We’re all listening, engaging, sharing, posting, updating. But with what business outcome in mind? When we say engagement, might we really mean […]

Community Management, Convince and Convert, Social Business, Social Media ROI

6 Parts of Your Company That Should be Listening to Social Conversations

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“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the […]

Community Management, Convince and Convert, Digital Marketing, Social Business, Integrated Marketing and Media, Social Media Monitoring, Social Media Staffing and Operations, The Now Revolution

3 Key Roles to Make Your Social Team Scalable

3 Key Roles to Make Your Social Team Scalable

One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? The answer is . . . yes. For the long-term, anyway. You’re not likely at the point yet where you have social media wired into everything. Right […]

Convince and Convert, Social Business, Social Media Case Studies, Social Media Book, Social Media Staffing and Operations, The Now Revolution

The 5 Critical Social Media Skills You Need to Disperse

5 critical social media skills you need to disperse

Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Everybody in […]

Convince and Convert, Social Business, Social Media Strategy, Social Media Staffing and Operations, The Now Revolution

5 Attributes of a Healthy, Real-Time Culture

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The future of business is not in measured, scrutinized answers or carefully planned initiatives. Business will soon be about near-instantaneous response; about making the best decisions you can with the extremely limited information you have; about every customer being a reporter, and every reporter being a customer; about winning and losing customers in real time, […]