Activation, Comfort, and Other Secrets of Online Community Management

online community management for dummies

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview. Somehow, my side of the video got cut out, so it’s only audio for me!) Jay: Welcome everybody to Convince & Convert. It is Jay Baer joined today by a very special guest, my friend

Will You Abandon Your Friends to Seek Real Relevance

The End of Business As Usual_ Rewire the Way You Work to Succeed in the Consumer Revolution (9781118077559)_ Brian Solis_ Books

(video production by my friends at Candidio. Fast, inexpensive video editing and production. Check em out!) Excerpted from the video: I was happy to interview Brian Solis, a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual which I believe to be his

It’s About Response, Not Engagement

jeff_molander_twitter

Guest post by Jeff Molander, Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You and adjunct professor, Loyola University Business School. He blogs at http://www.jeffmolander.com/blog/. We’re all listening, engaging, sharing, posting, updating. But with what business outcome in mind? When we say engagement, might we really mean

No B.S. Social Media Virtual Book Tour and Giveaway

No Bullshit Social Media

Video transcipt: Hey everybody, it’s Jay Baer from Convince & Convert. Hope you are doing great. Today we’re going to talk about things that are no bullshit. First thing that’s no bullshit is it is a Saturday here in beautiful Bloomington, Indiana. Going to go to the IU game with the kids. Go Hoosiers. However,

Caring, Consistency, and the New Relationship Marketing

The New Relationship Marketing

Jay: Hey, everybody. It’s Jay Baer from Convince & Convert. I’m joined today by a very special guest, my pal Mari Smith, live from San Diego. Jay: You are always awesome. You are always awesome. I want to see you all bummed out and sad sometime because no one has ever seen it. It’d be

The New New New Rules of Marketing and PR

The New Rules of Marketing and PR

Video production, editing, titling by my friends at Candidio. If you need your raw video footage tidied up good, fast, reasonably priced, they are the guys. —– Jay: Hey everybody, it’s Jay Baer from Convince & Convert, joined today by a very special guest, Mr. David Meerman Scott, author of the bestseller The New Rules

5 Reputation Management Lessons from Prince, Dell and Beyond

38014283_100

Difficulties arise. Mistakes happen. Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous. As we’ve seen time and time again, when a problem is avoided or “hushed up,” the blemish becomes more pronounced. But

Whew! A NOW Revolution Thank You

VISONConference-small

Yesterday marked the official end of the book tour for The NOW Revolution. Amber Naslund and I will continue to support the book, talk about the book, do presentations about the book, etc. long into the future. But, the official end of the tour is a milestone that I didn’t want to let pass without

6 Parts of Your Company That Should be Listening to Social Conversations

listen man

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the

3 Key Roles to Make Your Social Team Scalable

3 Key Roles to Make Your Social Team Scalable

One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? The answer is . . . yes. For the long-term, anyway. You’re not likely at the point yet where you have social media wired into everything. Right