Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books,Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him [...]
Clowns, Charlatans, and Social Media Name Calling
There’s a lot of name-calling in social media right now, including Gary Vaynerchuk asserting that “99.5% of social media experts are clowns.” True, there are people out there (including many “name brand” social media consultants) that don’t have a lot of business expertise. This often results in companies getting too enthusiastic about social media per [...]
Attacking the Social Media Lynch Mob
Can we put down the pitchforks? For most of the past year, there’s been a barrage of blog posts bemoaning the social media gold rush, and the number of self-proclaimed experts that seem to propagate like pink eye in a kindergarten class. In fact, there was much hand-wringing a couple weeks ago when Mashable breathlessly [...]
