6 Required Competencies for Social Organizations
- February 24th, 2010 | Written By: Jay Baer
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Now, marketing is the center of American business.
Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond.
Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate agent, written [...]
Tagged as: accidental marketing, bailey gardiner, LEAD San Diego, social crm, social media crisis management, social media operations, social media strategy
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Who’s Watching Now?
- September 7th, 2009 | Written By: Jay Baer
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Social media doesn’t close at 5pm. Or take weekends off. Or go on vacation.
I’ve been watching today’s very successful Labor Day-only Chick-Fil-A promotion. If you wear any sort of sports team shirt or hat to a Chick-Fil-A today, you get a free sandwich, driving awareness of the company’s Chicken Wave fan group and contest.
“Chick-Fil-A” has [...]
Tagged as: social media, social media crisis, social media crisis management, social media listening, social media mentions, social media monitoring
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Why You Never Had Control
- August 26th, 2009 | Written By: Jay Baer
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Do you have control issues?
Even now, with social media being hotter than the brow of a teppanyaki chef, companies of all sizes and descriptions are still using “loss of control” as a reason to not get involved.
Sure, there’s a possibility that your brand will have to use your social media crisis plan eventually. [...]
Tagged as: customer engagement, social media, social media control, social media crisis, social media crisis management, social media strategy
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A Social Media Gun to the Head
- July 21st, 2009 | Written By: Jay Baer
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I’ll admit it. I fish on Twitter.
Sometimes, I’ll talk about a brand just to see if they’re listening. Too often, they’re not.
Or, maybe they’re listening, but not responding.
Some companies seem to have a policy of responding to positive comments, but not responding to negative comments. I think this falls into the “we [...]
Tagged as: Bing Futch, Dave Carroll, Northwest Breaks Dulcimers, social media crisis, social media crisis management, United Airlines, United Breaks Guitars
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