Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Social Media Strategy Blog Social Media Consulting
Social media and technology have changed business forever.
Guest post by Chris Book, CEO and co-founder of ChatterPlug, a live customer engagement and analytics platform. Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for
Guest post by Laura Hall, Managing Partner at PainePR. She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that
Social media doesn’t close at 5pm. Or take weekends off. Or go on vacation. I’ve been watching today’s very successful Labor Day-only Chick-Fil-A promotion. If you wear any sort of sports team shirt or hat to a Chick-Fil-A today, you get a free sandwich, driving awareness of the company’s Chicken Wave fan group and contest.
Do you have control issues? Even now, with social media being hotter than the brow of a teppanyaki chef, companies of all sizes and descriptions are still using “loss of control” as a reason to not get involved. Sure, there’s a possibility that your brand will have to use your social media crisis plan eventually.
I’ll admit it. I fish on Twitter. Sometimes, I’ll talk about a brand just to see if they’re listening. Too often, they’re not. Or, maybe they’re listening, but not responding. Some companies seem to have a policy of responding to positive comments, but not responding to negative comments. I think this falls into the “we
