Social Pros 18 – Ike Pigott, Alabama Power

Most Important Social Network

This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ike Pigott of Alabama Power. Read on for insights from Ike, and our Social Media Stat of the Week (this week: 16% of CEOs are active in social media). Listen Now Click the play button to listen here: […]

Social Pros 16 – Jay and Eric Strike Back

Old search engines

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week (this week: social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts.

Community Management, Digital Marketing, Guest Posts, Social Media Case Studies, Brand Communities, PR 20

Tying Together Social Media and Corporate Social Responsibility

corporate social responsibility

Guest post by Laura Hall, Managing Partner at PainePR. She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that […]

Community Management, Convince and Convert, Digital Marketing, Social Business, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social CRM, Social Media Marketing, Social Media Staffing and Operations

6 Required Competencies for Social Organizations

2013-12-16_0007

Now, marketing is the center of American business. Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate […]

Community Management, Social Business, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Social Media Staffing and Operations

Who’s Watching Now?

The Chick-fil-A Chicken Wave

Social media doesn’t close at 5pm. Or take weekends off. Or go on vacation. I’ve been watching today’s very successful Labor Day-only Chick-Fil-A promotion. If you wear any sort of sports team shirt or hat to a Chick-Fil-A today, you get a free sandwich, driving awareness of the company’s Chicken Wave fan group and contest. […]

Community Management, Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Social Media Monitoring

A Social Media Gun to the Head

social media ransom note

I’ll admit it. I fish on Twitter. Sometimes, I’ll talk about a brand just to see if they’re listening. Too often, they’re not. Or, maybe they’re listening, but not responding. Some companies seem to have a policy of responding to positive comments, but not responding to negative comments. I think this falls into the “we […]