Social Media is the Servant of Strategy, Not the Master
- July 14th, 2010 | Written By: Mike Cassidy
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Guest post by Mike Cassidy, a non-profit Senior Executive Director specializing in membership development, engagement and retention. His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “Why You’re the Key to Social Media Success” in which he succinctly describes one of the biggest obstacles facing [...]
Tagged as: Mike Cassidy, social media for non-profits, social media operations, social media ROI, social media strategy, social media success metrics
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Danny Brown – The Twitter 20 Interview on Social Media Authenticity
- August 13th, 2009 | Written By: Jay Baer
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Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix. Danny is one of [...]
Tagged as: 12 for 12k, blogging, Danny Brown, social media, social media for non-profits, social media for social good, twitter, Twitter 20, twitter interview, twt20
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Beth Kanter – The Twitter 20 Interview on Social Media and Social Change
- July 13th, 2009 | Written By: Jay Baer
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Beth Kanter is perhaps the best-known, most-respected voice in the world on the subject of using technology in a non-profit setting. A consultant to non-profits since 1993, her blog is consistently ranked as one of the best in marketing – and for good reason. It’s full of the kind of practical, tangible, viable advice that [...]
Tagged as: Beth Kanter, social media, social media for non-profits, social media for social good, twitter, Twitter 20, twitter interview, twt20
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