Editor’s Note: A version of this article originally appeared on Social Media Explorer. Although social media continues to thread its way into the fiber of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. [...]
How Turkish Airlines United International Fans [Infographic]
These days, with so many new media platforms, companies can end up having a hard time staying on brand across channels. So, it’s nice to see when a company is executing a strategy that engages their target audience while still being able to stay true to their core brand message. One of the companies doing [...]
4 Customer Service Lessons from the Biggest Brands on Twitter
As we learned a few months ago in a recent release of The Social Habit (a social media research project that Jay is working on with Tom Webster, Mark Schaefer, and Jason Falls), customers have high expectations of brands using social to address customer service issue. In fact, 42% of customers expect a response time of [...]
Infographic – 86 Percent of Users May Leave a Website When Asked to Create an Account
Convince & Convert sponsor and provider of social media sign-on technology Janrain has put together some research on user behavior around online web forms and registration pages. Have you considered the value that registration forms are creating (or taking away) from your website? Here’s what they found: Download this infographic as a PDF – http://info.janrain.com/acton/attachment/1205/f-00fb/0/-/-/-/-/file.pdf
Cops and Robbers: Social Media Invades Law Enforcement
Social media isn’t just about human to human and human to company connections. Law enforcement is tapping into social media at almost every level, using it to map, monitor, and manage crime fighting activities. 81% of police departments are already using social media. Does this make you feel more or less confident about social media’s [...]
