Leveraging Your Company’s Internal Power for Good Social

Sonny Gill, US Cellular

Sonny Gill, Social Media Manager at U.S. Cellular, joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Read on for some of the highlights and tweetable moments, or listen to […]

Digital Marketing, Email, Social Media Tools, Email Marketing Advice, Facebook, Integrated Marketing and Media

Email Isn’t Dead Among Facebook’s Exec Team

Even Facebook Loves Email

One of the great modern mysteries is how so many people legitimately believe that social media is “killing email” when nothing could be further from the truth. Social media and email are complementary tools, and it’s no accident that you can’t even SIGN UP for a social network without an email address. There’s been a […]

Convince and Convert, Digital Marketing, Social Business, Social Media Measurement, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

The 5 Dangerous Realities of Social Media for Business

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The 5 Dangerous Realities of Social Media View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on cue. […]

Social Media Strategy

Social Media Turns Tie Games Into Brand Wins

tug of war

Let’s not lose our minds, okay? Sure, social media is transformative, because it changes the company to customer relationship from its historical “master and servant” to something closer to “peer to peer.” But even transformative shifts don’t dictate that you can rewrite rules and rationality. Baseball is the longest of professional sports seasons. 162 games […]

Community Management, Digital Marketing, Email, Social Business, Social Media Strategy, Social Media Tools, Email Marketing Advice, Integrated Marketing and Media, Social CRM, Social Media Monitoring, Social Media Staffing and Operations

4 Reasons the Social Business Evolution Starts Now

social business

Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social […]

Email, Social Media Strategy, Social Media Tools, Email Marketing Advice, Social Media Marketing

Integrating Email and Social Media with Flowtown

Indra Gardiner Bowers _ Flowtown-1

Aren’t social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, Social Media Tools, Integrated Marketing and Media, Social Media Marketing

Trident Integrates Social Media with Print Ads

Trident layers

I promised you a couple weeks ago that in 2010 I would focus on social media integration and real business. Well, I’m starting a little early. Trident has released a new gum called Trident layers, which appears to be some sort of neapolitan ice cream-type multi-flavor concoction. (Personally, I’m okay with my gum tasting like […]

Digital Marketing, Guest Posts, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing

A Pinch of Social Media Makes a Helluva Broth

social media recipe

Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations. Do you […]

Digital Marketing, Social Media Measurement, Social Media Strategy, Integrated Marketing and Media, Social Media ROI

The Death of Sexy – Social Media, Integration and Real Business

social media integration

Maybe we’ve gotten a little ahead of ourselves? In our zeal for YouTube videos, and Facebook apps, and iphone wizardry, and augmented reality we’ve in many cases neglected the many ways we can socially enable the marketing we’ve been doing all along. Sure it’s exciting to play with all the shiny new social media toys […]

Digital Marketing, Email, Social Media Strategy, Email Marketing Advice, Integrated Marketing and Media, Search Marketing Advice, Social Media Marketing

How to Integrate Social Media Into Your Marketing

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View more presentations from Jason Baer. This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC). The Big Social Media Integration Picture Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the […]