4 Reasons the Social Business Evolution Starts Now
- March 2nd, 2010 | Written By: Jay Baer
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Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social [...]
Tagged as: CoTweet, email marketing, exacttarget, social business, social crm, social media, social media integration, twitter
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Integrating Email and Social Media with Flowtown
- February 10th, 2010 | Written By: Jay Baer
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Aren’t social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several [...]
Tagged as: email marketing, email segmentation, ethan bloch, flowtown, social anthropology, social media, social media integration
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Trident Integrates Social Media with Print Ads
- December 22nd, 2009 | Written By: Jay Baer
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I promised you a couple weeks ago that in 2010 I would focus on social media integration and real business. Well, I’m starting a little early. Trident has released a new gum called Trident layers, which appears to be some sort of neapolitan ice cream-type multi-flavor concoction. (Personally, I’m okay with my gum tasting like [...]
Tagged as: social media, social media case study, social media integration, trident, twitter
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A Pinch of Social Media Makes a Helluva Broth
- December 16th, 2009 | Written By: Scott Severson
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Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations. Do you [...]
Tagged as: adfusion, media mix, media recipe, scott severson, social media, social media integration, Social Media Marketing, social media ROI
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The Death of Sexy – Social Media, Integration and Real Business
- December 8th, 2009 | Written By: Jay Baer
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Maybe we’ve gotten a little ahead of ourselves? In our zeal for YouTube videos, and Facebook apps, and iphone wizardry, and augmented reality we’ve in many cases neglected the many ways we can socially enable the marketing we’ve been doing all along. Sure it’s exciting to play with all the shiny new social media toys [...]
Tagged as: social media, social media convergence, social media integration, Social Media Marketing, social media strategy
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