Digital Marketing, Social Business, Social Media Measurement, Social Media ROI, Social Media Staffing and Operations

Are You Suffering From Premature Calculation?


Originally, he was called Machaca. Two problems arose. First, very few people (even here in Arizona) knew what Machaca meant, so we were constantly having to explain it. Second, he just didn’t “seem” like a Machaca. So, in a flash of four year-old inspiration, my son switched our dog’s name to “Cheeto”, and it fit […]