Brands showed us their lighthearted side once again this April Fools’ Day. Here are seven companies that almost tricked us—in a good way.
As social networks change, so do their best practices for marketers. Avoid these four soon-to-be outdated social media tactics.
Emoji are a growing part of the marketing vocabulary. Here are some tips on how to use emoji in your own marketing efforts.
With Snapchat’s audience on the rise, it’s time for non-profits to get on board and leverage the platform’s potential for social good.
How well is your social media strategy engaging Pinterest’s ever-growing userbase? Improve your pins’ conversion power with these strategies.
Customers are turning to social media as their go-to channel for feedback. It’s never been more important for brands to listen in.
As social media marketing reaches maturity, it’s time for B2B companies to take the plunge and make social a key part of their strategy.
Spark emotion in your social media audience with these five simple words.
Social media influencers can be powerful collaborators for driving engagement and sales during the holiday season.
These tricks of the trade will give your Instagram account the boost it needs to engage your community and grow your audience.
Paid ads have an undeniable effect on Twitter marketing. Here’s how to ensure you’re getting your money’s worth.
Clicks aren’t everything, but they are important. 5 under-the-radar ways to get more clicks from Jay Baer and Convince and Convert.
These 13 data-backed growth hacks will help you get maximum benefit from the social media content you publish every day.
Marketers need a way to interpret and act on the massive amount of social data at their disposal. Location data provides a solution.
Twitter is in rocky waters and Facebook is making it worse by copying new Twitter features and starving Twitter of oxygen. How will it end, asks Jay Baer