Marketers need a way to interpret and act on the massive amount of social data at their disposal. Location data provides a solution.
Twitter is in rocky waters and Facebook is making it worse by copying new Twitter features and starving Twitter of oxygen. How will it end, asks Jay Baer
DemoCasting is when brands spend resources on social media platforms that are not used by their target audience, but are used by their future customers. 3 examples from Jay Baer.
Is your social media content triggering an emotional response in your audience? Including these five words will engage their brains.
A dramatic number of your consumers have come to expect an executive presence on Twitter. It’s time to get your CEO tweeting.
Are you viewing social media through a tactical prism instead of a strategic one? This 8-step, time-tested social strategy can fix that.
The Social Pros podcast from Convince & Convert Media and hosted by Jay Baer is the Content Marketing Award winner for best podcast
July’s Social Pros know the value of delivering good content on social media. And owning that content is the only way to make sure you don’t get caught by copyright issues or changing rules and regulations on social media platforms. While you’re at it, you might even want to develop your own social platform to avoid dealing with the changing rules and regulations on today’s social media platforms.
Hashtag tracking remains one of the best ways for brands to keep their ear to the ground. Here’s how FIFA kept tabs on World Cup chatter.
Social marketing can work wonders for a SMB. When time and resources are slim, here’s how to get the most bang for your social media buck.
This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.
Last July, I delivered a controversial speech at the Social Fresh Conference about the “shotgun” approach and why it’s a must for marketers.