Many of you don’t need convincing that online marketing works. SEO, content marketing, and social media are proven techniques for generating leads online. But for professional services firms already generating leads via traditional marketing tactics, is an online focus really necessary? If you are an architect, accountant, lawyer, or other professional service provider, you’ve got [...]
Social Media Stunts Do More Harm Than Good
We don’t love companies, we tolerate them. Only 48% of Americans trust business, according to the most recent Edelman Trust Barometer. Especially in this social media age, where corporations’ missives are displayed cheek to jowl with those of our family and friends, it’s easy to think of business involvement in social as a necessary evil [...]
Social Pros 27 – Jeremiah Owyang and Rebecca Lieb
This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Read on for insights from Jay Baer plus Eric Boggs’s Social Media Stat of the Week (This week: 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.)
23 Social and Digital Services Agencies Should be Selling
I love this quote from Paul Roetzer, author of The Marketing Agency Blueprint (which I highly recommend): Hybrid agencies will come to rule the marketing world. These emerging leaders are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams. They thrive on change, and continually apply shifts and [...]
Moving From Back Pats to Business, Social CRM Is For Real
As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. But in almost every case, the evidence [...]
5 Reasons Linkedin is Boring in a Good Way
Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency, a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. Connect with him at AnthonyJuliano.com. LinkedIn has a reputation for being… well, a little dorky. In [...]
Klout and the Reality of Return on Influence
Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Welcome, everybody. It’s Jay Baer at Convince & Convert, joined today by a very special guest, my good friend Mark W. Schaefer. Mr. Schaefer, how are you, good sir? Mark: I could not be [...]
The Hybrids are Coming: Evolution of the Prototype Marketer
Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic [...]
9 Social Media Hacks I Use Every Day
Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful [...]
Agencies: Walk Your Talk
Marjorie Clayman is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key [...]
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